We’re seeking a dynamic, innovative, and driven Product Marketing Manager to join our team at an exciting juncture of growth in a globally-minded technology company. As one of the pioneering marketing hires, you’ll play a pivotal role in expanding our customer base within the hospitality sector worldwide. At Way, we value individuals who exhibit passion for their craft, take pride in their achievements, and thrive in agile, collaborative environments.

Responsibilities:

• Develop and implement comprehensive product marketing strategies to effectively introduce new products and features to the market.
• Collaborate closely with cross-functional teams, including product, sales, and marketing, to identify target audiences and position product features and benefits effectively.
• Craft compelling product messaging that communicates the unique value proposition to customers and sets us apart from competitors.
• Conduct thorough market research and competitive analysis to identify market trends, customer needs, and growth opportunities, influencing product development and marketing strategies.
• Work alongside the sales team to create sales tools, training materials, and go-to-market plans to facilitate product launches and ongoing sales efforts.
• Establish and monitor key performance indicators (KPIs) to drive deeper product adoption and usage.
• Partner with content marketing to produce content aligning with the product marketing strategy, including blog posts, case studies, and product videos.
• Stay abreast of industry trends, customer feedback, and competitor activities to adapt and refine product marketing strategies accordingly.
• Develop a comprehensive lifecycle program encompassing the entire customer journey, integrating upsell and cross-sell strategies.

Requirements:

• Passion for contributing to the growth of an early-stage, high-growth company.
• Minimum of five years of relevant product marketing experience (B2B SaaS experience strongly preferred).
• Strong work ethic, professionalism, and exceptional communication skills to effectively convey product knowledge.
• A commitment to excellence in one’s craft.
• Fluency in English; proficiency in Spanish, French, or other languages is advantageous but not mandatory.

Additional Details:

Compensation includes a highly competitive salary, generous equity, and comprehensive medical, dental, and vision coverage paid entirely by the company. We offer 401K benefits and other travel-related perks. Candidates must be located in or willing to relocate to Austin, TX.

At Way, we foster a collaborative workplace environment where team members are passionate about their work and enjoy being physically present in our downtown Austin space. If you’re enthusiastic about startups and seek a rewarding challenge rather than an easy job, we invite you to join us in our commitment to driving exceptional growth and success.