HeyGen

We’re looking for a creative and driven product marketer to join our team at HeyGen. This role is ideal for someone who is passionate about crafting compelling content and has a knack for translating product features into engaging customer communications. You’ll report to the leader of core product marketing and work closely with product, product growth, and channel owners to delight customers with clear and useful content.

Key Responsibilities:

• Develop and refine user-facing messaging that clearly articulates the value and advantages of our products for our diverse use cases and audiences
• Create and maintain exciting marketing content for our core products and launches including in-product messaging, demo videos, web pages, blog posts, social copy, email campaigns, customer stories, and more
• Collaborate with various teams to ensure alignment between self-serve and enterprise marketing efforts
• Help analyze data and user feedback to recommend improvements to our content strategy
• Help plan and execute a content calendar around strategically timed campaigns
• Contribute to the development and maintenance of our brand style and tone of voice

Preferred Qualifications:

• 3+ years of experience in marketing, preferably with experience in B2B product marketing and content creation
• Content or journalism background or interests
• Strong communication skills, both written and verbal, with an ability to create clear and persuasive content
• Work samples you can share (bonus for visual content)
• Enthusiastic about working in a fast-paced and dynamic environment

What HeyGen Offers:

• Competitive salary and benefits package
• A pivotal role in a company leading innovation in the AI-driven visual content sector
• A dynamic and inclusive work environment that fosters creativity and innovation
• Opportunities for professional growth and skill development in cutting-edge marketing techniques
• A collaborative culture that values teamwork and employee insights
• This role is 80-100% in-office