Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

BoomPop

BoomPop is looking for an experienced product marketer to drive the business and go to market to support our rapid growth. As Product Marketing Manager, you will drive product marketing and customer communication efforts, with responsibility for product positioning and messaging, research, launch strategy, and product expertise. This role reports into the VP of Growth, and will be critical in driving BoomPop’s growth.

 

What you’ll do

  • Support demand generation with content for digital campaigns, nurture campaigns and other content.
  • Develop and create content, customer stories, blogs, press releases, and additional web-based content in support of SEO initiatives and to amplify BoomPop’s messaging.
  • Support revenue operations team and sales team with decks, collateral, webpages and more to support sales process and pipeline creation.
  • Orchestrate and own product and product feature launches, ensuring cross-functional alignment.
  • Bring consistency to the BoomPop brand with effective and creative messaging, including owning copy throughout the website and platform.
  • Manage all external communications through email marketing, social media and other channels to support demand generation and sales pipeline.
  • Gain a deep understanding of the sales process for direct and channel sales, across different customer segments
  • Understand market trends and consumer behavior, and apply to BoomPop marketing efforts.
  • Work cross functionally across Sales, Marketing, Customer Success, Product, and design teams.
  • Work closely with the product team to help them uncover insights and latent demand and develop experiments and marketing campaigns to optimize channels informed by these insights.

Qualifications

  • 3+ years of product marketing experience in B2B SaaS, ideally in a startup environment.
  • Excellent communication capabilities and the ability to work across both highly technical and highly creative teams.
  • Demonstrated success in product marketing, including successful GTM initiatives.
  • Strong quantitative abilities and experience leading experimentation efforts.
  • Experience with HubSpot or similar CRMs.
  • Experience with email marketing and social media platforms.
  • Experience with product analytics platforms.

What we offer

  • An environment where you can quickly grow your skills and knowledge, and have the autonomy to make decisions at a massive scale
  • Flexibility to work from anywhere
  • A+ compensation package, including stock incentives
  • Robust health, dental, and vision insurance options for employee and dependents
  • Company sponsored 401(k)
  • Paid time off and sick leave
  • Paid parental leave
  • Brilliantly executed company offsites every quarter (of course!)

$110,000 – $170,000 a year; Depending on Experience and Qualifications

 

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