Guardsquare
Guardsquare is the recognized leader in mobile application security and is seeing significant growth. The Product Marketing Manager role is a unique opportunity to join this critical and growing market.
If you are passionate about technology, enjoy developing technical content, and want to join a fast-paced global organization, Guardsquare is the place for you. As part of the growing product marketing team, you will be responsible for driving go-to-market (GTM) activities and partnering closely with sales and product management to contribute to the company’s success.
Responsibilities
- Develop messaging and positioning for Guardsquare’s market-leading products that resonates with experienced and knowledgeable mobile application developers and security professionals.
- Plan and execute product launches, working cross-functionally to bring new products and capabilities to market.
- Leverage product led growth (PLG) strategies to drive customer engagement and growth.
- Develop and execute the content strategy to educate and build awareness of our product portfolio amongst mobile application developers and security professionals.
- Develop a deep understanding of market problems and be able to communicate how our products address them in a value-based, benefit-oriented manner.
- Work with the extended GTM team to create messaging and content required for demand generation and awareness campaigns.
- Develop sales collateral focused on the different stages of the buyer’s journey including sales plays and content to support customer- and industry-focused campaigns.
- Collaborate with Product Management to drive product awareness and adoption.
- Effectively communicate internally-relevant insights and key takeaways of industry news, events, analyst reports and engage with the developer and security community via social media.
- Develop deep knowledge of buyer personas
- Support PR and AR initiatives to increase awareness among our target audiences
Profile
- 3+ years of experience in a PMM, content marketing, or similar B2B technology marketing role.
- Strong technical insight; ability to comprehend (and explain) the functionality of advanced mobile application security software.
- Understanding of the application development process for mobile, web or cloud based applications.
- Experience in B2B SaaS security software and/or developer-centric product marketing.
- Proven track record of product launches, supporting sales teams and partnering with product teams.
- Analytical mind with a focus on measuring quantifiable results to assess progress and further improve.
- Excellent written and verbal communication skills
- Self-driven and innovative thinker that is able to thrive in a fast moving and changing environment.
- Bachelor degree or equivalent experience in Engineering, Computer Science or Marketing
What Guardsquare offers you
- A full time job with a competitive salary package
- You are provided with the tools & flexibility to develop yourself successfully
- An international environment where you will interact with motivated & open colleagues with different backgrounds
- A workplace where you can share and implement your ideas
- A hybrid work policy, which helps guarantee an excellent work-life balance