Take Command

Take Command is a start-up on a mission to improve the healthcare system, starting with health insurance. Pragmatically speaking, we help employers reimburse employees for individual insurance instead of offering a traditional one-size-fits-all group plan. We believe this model can empower employees (when they have the right support) to be savvy healthcare consumers and have a transformative impact on the entire healthcare system.

Let’s be honest—health insurance is usually a confusing, frustrating, and even emotional experience for people. We want to fix that with a new model, great technology, and a superior user experience. We have made a great start, but we need your help to fully realize our long-term vision.

We are seeking a highly motivated and experienced Product Marketing Manager to join our team. As Product Marketing Manager at Take Command, you will play a crucial role in developing and executing marketing strategies and initiatives for our new benefits platform. You will collaborate with cross-functional teams to ensure the successful launch and promotion of our products, driving awareness, adoption, and customer satisfaction.

Responsibilities

• Create engaging and persuasive marketing content including, but not limited to, product collateral, blog posts, social media content, and email campaigns.
• Write effective email communications and create & manage campaigns in CRM platform.
• Develop clear and compelling product messaging that differentiates Take Command in the market.
• Develop sales enablement materials, such as presentations, case studies, and competitive analyses.
• Work closely with the sales team to provide them with the necessary tools, resources, and training to effectively sell our products.
• Collaborate in executing go-to-market plans for new product launches, working closely with product management, sales, and customer success teams.
• Conduct market research to stay informed about industry trends, competitor offerings, and customer needs.
• Use market insights to help inform product development and marketing strategies.
• Establish key performance indicators (KPIs) and regularly analyze and report on the performance of marketing campaigns.
• Collaborate with the product team to understand product features, benefits, and unique value propositions.
• Define target audiences and customer segments, tailoring marketing strategies accordingly.
  
  

Skills & Requirements

• 3+ years of product marketing experience, with a proven track record of success translating complex functionality into compelling language and material that is persuasive and easy to understand.
• Creative & content development capabilities. Experience in drafting and developing sales and marketing collateral.
• Excellent writing and editing skills.
• Experience working cross-functionally with business development, sales, customer success, and product management teams.
• Experience with marketing automation & CRM software (HubSpot) preferred.
• Presentation skills and experience – comfortable interacting with stakeholders at different levels (clients, leadership team, technical team members, etc.).
  
  

Compensation: $115,000 – $125,000 plus a potential 5% bonus

Working at Take Command

We’re excited to build a team and culture that reflects our values! We offer competitive pay and health benefits to share with this position. Benefits do not apply to 1099 contract positions

• A generously funded ICHRA for medical, dental, and vision premiums and medical expenses. You get to use our own product and we think that’s so exciting and rare!
• Unlimited personal vacation in addition to regular company holidays
• 401(k): 90-day eligibility for 4% match that vests over 4 years with a one year cliff!
• Access to LinkedIn Learning
• We have two beautiful offices in Richardson, Texas (City Line) and Austin, Texas (Holly Commons). The kitchen is well-stocked and we’ve designed the space to have lots of different areas to work–lounge on the couch, stand near your colleague at a kiosk desk or hole up in one of our phone rooms!
• Paid parental leave for new parents
• Flexible on where you work – we hope to see you around the office on average 3 days a week especially when white-boarding or building relationships with your colleagues, but you also have the ability to work from home or wherever you’d like when you need to get focus work done.