Product Marketing Manager

Job Type: Full Time
Job Location: Irving - TX

GM Financial

Job Description

  • Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience.
  • Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
  • Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints.
  • Build and manage communications and relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B strategies.
  • Influence high-level prioritization of marketing initiatives to ensure the best business results.
  • Participate in the planning for the future direction of B2C/B2B channels and features.
  • Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets.
  • Understand the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences.

Responsibilities

  • Experience in lifecycle marketing, account management, product marketing, product management, road mapping, and agile methodologies
  • Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc
  • A proven track record of project execution, completing campaigns or projects on time and on budget
  • Ability to assemble and interpret data to create business insights.
  • Good interpersonal, communication (verbal and written), cross-collaboration and team skills.
  • Ability to adapt and change as need and multitask while staying focused on the needed business outcome.
  • Ability to understand complex issues and identify and communicate the situation at a high level.

Qualifications

  • Normal office environment
  • Work Experience
    Experience as a product marketer or similar role Req
  • Education
    High School Diploma
    Associate Degree
    Bachelor’s Degree in related field or equivalent experience Required
    Master’s Degree