GM Financial
Job Description
- Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience.
- Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
- Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints.
- Build and manage communications and relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B strategies.
- Influence high-level prioritization of marketing initiatives to ensure the best business results.
- Participate in the planning for the future direction of B2C/B2B channels and features.
- Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets.
- Understand the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences.
Responsibilities
- Experience in lifecycle marketing, account management, product marketing, product management, road mapping, and agile methodologies
- Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc
- A proven track record of project execution, completing campaigns or projects on time and on budget
- Ability to assemble and interpret data to create business insights.
- Good interpersonal, communication (verbal and written), cross-collaboration and team skills.
- Ability to adapt and change as need and multitask while staying focused on the needed business outcome.
- Ability to understand complex issues and identify and communicate the situation at a high level.
Qualifications
- Normal office environment
- Work Experience
Experience as a product marketer or similar role Req - Education
High School Diploma
Associate Degree
Bachelor’s Degree in related field or equivalent experience Required
Master’s Degree