Fello
Fello is a fast-growing, VC-backed startup on a mission to empower real estate agents and teams with the tools they need to thrive in today’s industry. We’re revolutionizing the real estate landscape by providing cutting-edge technology and solutions designed to help agents succeed. Our platform is tailor-made for real estate professionals, and our team is made up of industry experts and innovative thinkers. If you’re excited about being part of a growing team with a fresh take on real estate, we’d love to meet you!
About The Role:
The purpose of the Product Marketing Manager is to support go-to-market strategies and be our expert on our market, buyers, products and competitors.
This role will be directly responsible for establishing a thorough understanding of our ideal customers and key competitors, developing messaging and creating collateral, supporting the sales organization, and managing go-to-market strategies for product launches.
About You:
- Passionate about driving innovation and bringing cutting-edge SaaS solutions to market
- Ability to translate product features into compelling messaging and collateral pieces
- Takes an agile approach to project management and execution – faster, iterative cycles
- Loves collaborating cross-functionally and with customers
- Results-driven, consistently achieving or exceeding goals
- Ability to manage multiple projects, hit deadlines and has strong time management skills
- Self-starter, process-driven, and detail-oriented with the ability to thrive in an agile, dynamic, and fast-paced start-up environment
You Will:
- Proactively drive adoption, net retention, and expansion revenue
- Collaborate with Account Executives to handle onboarding, training, and renewals, and work with Solutions Teams to ensure integration and website changes align with customer goals
- Develop relationships with clients and facilitate communication between customers and internal teams
- Conduct quarterly business reviews and strategize with clients to meet their evolving needs
- Provide personalized onboarding and training for new customers
- Monitor customer usage and engagement to identify areas for improvement and provide solutions
- Encourage satisfied clients to provide testimonials, case studies, or referrals that can be used to demonstrate our value and attract new clients
- Collaborate with Product teams to share customer feedback and insights to inform product development and improve overall customer success
Minimum Requirements
- 5+ years in product marketing role (ideally in a B2B SaaS organization)
- Excellent written and verbal communication skills, strong story teller
- Highly-collaborative and enjoys working with and support a revenue team with collateral and training materials
- Proven track record of successful product launches and marketing campaigns
- Ability to translate product features into messaging and position to write and build materials
- Agile Project Management: Takes an agile approach to project management and execution, focusing on faster, iterative cycles to deliver on-time
Preferred Requirements
- Bachelor’s Degree in Marketing, Business, or related field
- Experience in B2B PropTech industries, Real Estate or SaaS backgrounds a strong plus
- Familiarity with project management tools strongly preferred (i.e. Asana, Click-up, etc…)
Our Benefits:
- Competitive salary with performance-based incentives
- Comprehensive health, dental, and vision insurance
- Generous vacation policy and paid holidays
- Flexible work schedule and remote work options
- Professional development opportunities and ongoing training
- Collaborative, supportive, and fun work environment