PENTAX Medical

The Core Endoscopy Marketing Manager position is a critical leader in our organization, primarily responsible for our Infection Prevention and Pulmonology product lines.

This role is responsible for maintaining a “best-in-class” position in the market for PENTAX Medical in these areas.. They will have ownership of regional marketing plans, marketing collateral development, training and other direct organization support needs. The Product Marketing Manager will work closely with our sales organization, distribution channels, customers and other buying influencers to develop a comprehensive understanding of the industry, competitive landscape and customer needs. The Product Marketing Manager role and objectives are intended to drive and support PENTAX Medical market share growth, profitability and sales within the Americas (US, Canada and LATAM).

Responsibilities of the Product Marketing Manager:

• Specify market requirements for current and future products by conducting market research supported by on-going visits to KOL’s, nurses and administrators.
• Identify and communicate new products and product features opportunities to GPM.
• Provide financial and technical justification for product selection and definition.
• Participate in new product development teams in the evaluation of future product opportunities.
• Become an expert and clinical owner in product identified for regional launch, understand the market and its application.
• Develop a product introduction plan including advertising and promotional initiatives with the marketing communications and sales departments and recommend selling opportunities (e.g. trade expositions, conferences).
• Lead the annual planning process relative to product line responsibilities including communication plans, clinical plans, forecasting, risk assessment, and structural recommendations.
• Lead product line specific core team comprised of cross-functional partners from operations, sales, sales support, marcom, global product management, etc. Participate as the hub in the classic product management hub and spoke model.
• Provide leadership of product launches through all phases of product pre-launch, which includes establishing appropriate inventory levels of product, ensuring that all regulatory requirements have been addressed, arranging for a complete product evaluation.
• Develop sales strategies to address competitive selling activities: an analysis of the current competitive situation, positioning of the product in the market, and product pricing. This function includes comparing the performance characteristic of the products with those of competitive products and translating performance characteristic superiority into benefits for the customer who purchases products.
• Track and evaluate product performance and sales after product launch through KPIs, including monitoring customer satisfaction with initial installations and use of product, communicating closely with technical staff in the field on product performance issues and transmitting all critical information to global product management.
• Monitor and evaluate the competition’s response to the new product introduction. Initiate appropriate action to counter competitive activities.
• Must work with service to optimize the service experience for the customer for their product line and improve profitability of service for the organization.

Requirements of the Product Marketing Manager:

• Bachelor’s Degree in business, life sciences, engineering or related technical discipline required. MBA preferred.
• 4+ years of product marketing, product management, and/or product specialist experience required. Additional sales experience is a plus.
• 4+ years of experience in medical device, life sciences or biotech industry preferred. Past gastroenterology, endoscopy, or pulmonology experience a plus.
• Ability to lead and manage multiple projects with a sense of urgency.
• Possesses unique blend of business, application and technical savvy; a big-picture vision, and the drive to make that vision a reality.
• Skilled at working with and leading cross functional teams in a multi-national organization.
• Strong problem solving and critical thinking with both qualitative and quantitative analysis skills.
• Ability to work in a fast-paced environment and adapt changing priorities.
• Highly-motivated with ability to work both independently and in a large team setting.
• Excellent track record in establishing solid business relationships with internal and external stakeholders.
• Strong professional interpersonal, verbal and written communication skills.
• Domestic and international travel of up to 35% required if located in Montvale, and up to 50% if remotely located.