Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Addison - TX

Securonix

Securonix is looking for a Product Marketing Manager, reporting directly to the VP of Product Marketing. You will get to know our ideal customer profile, live the customer journey, help define future innovation, and build stories to engage customers for long-term success, all while differentiating us from the competition. The Securonix Product Marketing team is responsible for being the voice of the customer internally enabling us to inform product roadmap and bring new products to market through differentiated messaging, collateral, sales enablement, customer engagement, and cross-functional activation.

 

This role operates at the intersection of product, marketing, sales, and customer success. Our ideal candidate is a compelling storyteller, excellent writer, and creative thinker, able to transform complex needs and solutions into simple differentiated messages, while also having a passion for collaboration, project management, and go-to-market initiatives.

 

Job Responsibilities:

  • Lead the development of product messaging, positioning, and enablement, with an eye toward competitive differentiation across all relevant personas
  • Drive awareness and adoption of Securonix products/solutions through expanding our customer base and clearly communicating our value to our ideal customer profile and use cases
  • Own project management, planning, and timelines on major launches in key innovation areas. Execute product launches that demonstrate innovation and drive new revenue
  • Develop a deep understanding of the voice of our customers/prospects and take action on quantitative and qualitative insights that drive results across marketing, sales, product, and customer success
  • Product: Influence roadmap and lead launches for your product pillar
  • Marketing: Shape GTM Strategy with creative ideas that position Securonix as a leader and help achieve our pipeline goals
  • Sales: Collaborate to inspire and win customers by communicating how Securonix can solve prospects’ problems (business & persona level)
  • Customer Success: Drive deeper adoption and engagement across customer segments. Introduce solutions and features that solve their business problems and increase loyalty
  • Partner with demand generation team to tell compelling stories that help build demand and pipeline (Thought leadership, website updates, product demos, product tours, webinars & more)
  • Create product/solution specific content including but not limited to solution brief, datasheet, eBook, whitepaper, case studies, one-pager and more
  • Develop compelling and easy to understand internally facing content for GTM team including; sales training, positioning, messaging, FAQs, battle cards & more

What You’ll Bring: Demonstrated experience in product marketing that includes:

  • Messaging and positioning, competitive analysis, quantitative and qualitative analysis, product launch management, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, and more
  • 5+ years experience storytelling and delivering compelling product marketing results
  • B2B SaaS / technical product marketing experience required. Cybersecurity experience preferred
  • Experience collaborating effectively with sales and customer-facing teams to achieve revenue results
  • A track record of delivery on complex projects, using strong organizational skills and ability to work cross-functionally and with executive stakeholders
  • Excellent written and oral communication skills

Benefits: As a full-time employee with Securonix, you will be eligible for the following employee benefits:

  • Our medical insurance is with Cigna as we offer 4 plans to choose from. Our vision and dental insurance are both PPO plans.
  • Securonix pays for your STD, LTD and Basic Life AD&D benefit.
  • Securonix also provides you access to the Employee Assistance Program (EAP) at no cost. This program, available through Mutual of Omaha, provides professional, confidential telephonic or face-to-face counseling services to you and your loved ones.
  • With our 401(K) you are eligible to participate the 1st of the month, following 60 days of employment.
  • At Securonix we offer a Flexible Time Off plan, please speak to one of our Talent Attraction Specialists for details.

 

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