Product Marketing Manager

Job Type: Full Time
Job Location: Lansing - MI

S&P Global

S&P Global Mobility is seeking an experienced Product Marketing Manager to join our dynamic marketing team. The product marketing role is the bridge between the product organization and ensuring the action from the GTM engine of marketing and sales results in business impact. The successful candidate will work closely with key product and commercial teams to help develop product positioning, assist in the execution of product launch campaigns and tactics, and support the overall go-to-market strategy for new products and features.

Key Responsibilities

  • Develop and implement go to market strategies for multiple product offerings.
  • Support the go-to-market process from the development pipeline to beta and into general availability, including product messaging, collateral development, sales training, and market education.
  • Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Collaborate with the product development team to ensure alignment between product features and market needs.
  • Develop compelling value propositions and messaging for our products.
  • Create and execute go-to-market plans for new product launches.
  • Work closely with the sales training team to enable them with the necessary tools for training.
  • Track and analyze the performance of our products in the market and adjust strategies as needed.
  • Collaborate cross-functionally and develop close partnerships across the product organization, sales, and the broader marketing team.
  • Drive internal communications and coordination with the wider marketing organization and key launch stakeholders.

Qualifications

  • Bachelor’s degree
  • 2-4 years of experience in product marketing
  • You have proven experience in managing multi-product offerings with a strong understanding of the product development process.
  • You have experience in the Automotive industry is preferred
  • You have outstanding verbal and written communication skills
  • You are passionate about innovative technology and bringing it to market
  • You love collaborating with teammates and across other departments around the world
  • You thrive in a fast-paced environment and are a quick learner
  • You’re a talented storyteller and can translate complex technical concepts into clear, concise, and compelling value propositions
  • You’re strategic and like seeing your strategy through to the end
  • You possess superb organizational and project management skills and care about the details, but can also execute big picture strategy
  • You’re collaborative, creative, and intellectually curious

Our Benefits Include

  • Health & Wellness: Health care coverage designed for the mind and body.
  • Flexible Downtime: Generous time off helps keep you energized for your time on.
  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
  • Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.