Upbound

Upbound is the company behind Crossplane, the open source project which started the control plane revolution in the cloud native community. Upbound helps companies rise above the clouds with our Crossplane powered Universal Cloud Platform. With Upbound you get universal real-time visibility into all of your infrastructure environments, the same API centric approach Kubernetes pioneered for managing infrastructure and policies, and self service infrastructure capabilities.

As the Product Marketing Manager you will have shown execution at the Senior Manager or Director level and own the end-to-end GTM success of our cloud and self-hosted product offerings. Key elements to the success of this role include: partnering across Marketing, Sales, Solutions Engineering, and Product Management to prioritize and orchestrate key GTM activities. To be successful in this role, you will have a proven track record of leading cross-functional initiatives to drive customer adoption, monetization, and retention of one or more technical products, particularly for high-tech companies with subscription and/or SaaS/Cloud business models. You will need to be an excellent communicator who can think strategically, is creative, analytical, and an eager self-starter who is comfortable working in a rapidly growing company with a fast-paced working environment.

In this role you will…

• Develop the buyer personas and journey which define and inform the customer value proposition for GTM strategies, plans and programs

• Drive cross-functional product launches and marketing campaigns, ensuring the Sales and other GTM teams are properly enabled to execute

• Assess the effectiveness of GTM initiatives, leveraging analytics and benchmarking for data-driven prioritization, and create action plans to drive product discovery

• Collaborate with Partnerships to define and execute ecosystem partner GTM plans, collateral, and joint marketing programs

• Create GTM collateral, sales material and contribute to competitive intelligence information to drive demand and sales team enablement

• Help understand and establish the best product pricing and packaging

• Leverage key customer insights and data to develop accurate, relevant and impactful messaging, and work with internal and partner teams to ensure its implementation across all channels

• Build relevant sales plays, customer use cases, stories, and references that exemplifies our value prop to help accelerate the sales cycle

• Be a subject matter expert and evangelist for the solution through social media amplification, analyst and public relations programs and at corporate and third-party events

• Craft compelling persona-based messaging and sales assets to convey the value of Upbound’s product to our prospects and customers

• Identify any product gaps inhibiting GTM success for Universal Crossplane and Upbound Cloud and work with Product Management to inform and prioritize customer needs into the roadmap

You are a good fit if you have…

• 8+ years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM Product Marketing

• Taken one or more new, highly technical SaaS, infrastructure or cloud centric products to market

• Good breadth of knowledge in and around the cloud native or infrastructure ecosystem, especially within the Kubernetes space

• Distinctive problem-solving, strategic, and analytical capabilities

• Proven success navigating and succeeding in a fast-paced, dynamic, hyper-growth business environment

• A track record of building trusted relationships with senior stakeholders

• Strong communications skills – both synchronous and asynchronous

• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics

A plus if you…

• Have experience bringing an open source project or product to market

• Prior experience with hyperscaler (AWS, Azure, GCP) based route-to-market motions is a significant plus.