GrowthDay
As the Product Marketing Manager at GrowthDay, the world’s #1 system for self-improvement, you’ll be charged with seamlessly aligning our app with the evolving needs of our users while continually enhancing its “stickiness”. You will support the needs of people in over 100 countries to improve their lives every day. You will work in close collaboration with our Product team to explore innovative ways to market our current platform by leveraging our existing technologies such as Strapi, Figma, and social media. Your efforts will contribute to the growth of our platform as a tool that inspires self-improvement for a wide audience, helping us tell a compelling brand story. This is a new functional area within GrowthDay, and we’re looking to match with someone who is passionate about building the Product Marketing foundation at this startup.
What You Will Do In This Role:
- Collaborate closely with the product team to enhance existing features, making them more engaging, valuable, and user-centric.
- Develop initiatives to optimize our pricing and subscription offer strategy for our B2C business model while working cross-functionally with our Product, Finance, and Data teams to maximize value.
- Create and implement compelling marketing strategies and initiatives aimed at promoting product discovery, fostering adoption, and boosting subscriber engagement and retention.
- Lead multi-channel marketing strategies for both new and existing product areas. This includes using push notifications, emails, social media ads, mobile web, and our native app to drive engagement and promote our offers.
- Research and understand user behavior to enhance upselling opportunities within the product.
- Act as a bridge between customers and the product team, ensuring that user feedback and insights are incorporated into product development.
- Monitor and analyze competitors’ product marketing efforts, identifying opportunities to differentiate and improve the product’s market position.
You are what we are looking for if:
- You have 5-7 years of in-app consumer product marketing experience and have successfully led company growth to millions of users.
- You’ve implemented ASO and app advertising.
- Understand gamification.
- You can share proven results of how you’ve 1) increased acquisition 2) increased activation and 3) increased retention specifically for an app.
- You have experience operating within a fast-paced and demanding environment, managing multiple projects simultaneously, and prioritizing time and resources based on business impact.
- Experience working closely with product, marketing, design, and creative teams.
- You have experience with personal development, wellness, or learning/education applications.
- Experience with CDP ie: Segment and Braze is preferred.
Who Should *Not* Apply:
- You’ve never worked on a consumer-focused app.
- You are not willing to create and send us a video answering questions prior to a live meeting with the team.
- You are not willing to do a background check (where legally applicable).