DEVELON North America
Develon is looking for an experience Product Marketing Manager to join our dynamic and growing team in Suwanee, GA.
Who We Are
Develon, headquartered in Suwanee, Georgia, markets the Develon brand of products which includes crawler excavators, wheel excavators, mini excavators, wheel loaders, articulated dump trucks, material handlers, log loaders, and attachments. With more than 160 equipment dealer locations in North America, Develon is known for its unmatched dedication to service, customer uptime, and durable, reliable products. We are working to achieve a ‘Global Leader in Infrastructure Solutions’ by improving products, technology, and business.
We are proud of our products, people, cultural diversity, and professionalism within a national and global framework! Powered by innovation!
What You’ll Do
This pivotal role will involve working across functions to develop and deliver product marketing plans, assist with product portfolio management, and engage in promotion activities related to construction machinery products. The ideal candidate will have prior experience in the construction machinery sector, either with an Original Equipment Manufacturer (OEM) or a dealer.
Product Marketing Planning
- Develop and execute comprehensive product marketing plans and campaigns to drive awareness, demand, and adoption of our heavy construction machinery products.
- Conduct market research, customer surveys, and competitive analysis to identify market trends, customer preferences, and opportunities for differentiation.
- Collaborate with cross-functional teams, including product management, sales, and marketing, to help define product positioning, messaging, and go-to-market strategies.
- Working with Product Managers, Marketing and external vendors, create compelling marketing collateral, including product brochures, presentations, case studies, and sales tools, to effectively communicate the value proposition of our products to customers and prospects.
Product Portfolio Management
- Assist with the management and tracking of New Product Development project plans, milestones, and timelines.
- Work with Product Managers to conduct profitability analyses to assess the financial viability of new product initiatives, pricing strategies, market opportunities, and make data-driven recommendations to maximize profitability.
- Work with Product Managers to monitor and analyze product health and performance metrics, including sales revenue, market share, customer satisfaction, and product quality, to identify areas for improvement and optimization.
Product Marketing Promotion
- Participate in industry trade shows and events to showcase our products, generate leads, and build relationships with customers, partners, and industry influencers.
What You’ll Get
- Competitive Compensation and Benefits Program
- Health, Dental, and Vision
- Generous Company 401(k) Match
- Free Telehealth Benefits
- Voluntary Supplemental Programs
- Career and Skill Development Support
- Make a direct impact on the success of the organization
What You’ll Need to be Successful
- Bachelor’s degree in Marketing, Business, or related field. MBA or equivalent is preferred.
- Minimum of 5 to 7 years of sales, marketing, and/or product management experience, preferably with a construction machinery OEM or dealer.
- Must have proficiency with Microsoft tools, such as MS Excel and PowerPoint.
- Project management experience preferred.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to work independently and collaboratively.
- Expected travel of 10% to 15%