Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: US - Remote

Citeline

 

Citeline is one of the world’s leading providers of data and intelligence on clinical trials, drug treatments, medical devices and what’s new in the regulatory and commercial landscape. Relying on us to deliver vital advantage when making critical R&D and commercial decisions, our customers come from over 3000 of the world’s leading pharmaceutical, contract research organizations (CROs), medical technology, biotechnology and healthcare service providers, including the top 10 global pharma and CROs.

Now, Citeline is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Citeline plays a key role in helping clients connect the dots from pipeline to patient.

The Role

We are seeking an experienced and strategic Product Marketing Manager to join our Product Marketing team. In this role, you will collaborate closely with the product team to develop and execute comprehensive product marketing strategies that drive product awareness, adoption, and growth. The ideal candidate is a strategic thinker with a strong understanding of the product lifecycle and a passion for translating technical features into compelling value propositions for customers.

Responsibilities

Market Research & Analysis:

  • Gather customer insights to better understand market problems and what customers are looking for to solve those problems.
  • Conduct market research to stay abreast of industry trends, competitive products, and customer needs. Regularly communicate findings to internal stakeholders.
  • Document and maintain key competitor profiles for product and commercial teams
  • Recommend industry-specific enhancements for the portfolio of products to the Product Management team
  • Define product suitability for target industry segments and personas, including persona journeys (user vs buyer vs influencer etc)

Product Positioning And Messaging

  • Develop and refine product positioning and messaging that resonates with the target audience.
  • Collaborate with the product team to understand key features and benefits and translate them into compelling, customer-centric messaging.
  • Work with marketing teams to help them understand the key market personas and product capabilities
  • Work with sales and marketing teams to support the understanding of the product and support the development of key sales enablement tools

Go-to-Market Strategy

  • Lead the development and execution of go-to-market plans for new product launches and feature releases, including the creation of a Product Marketing Playbook.
  • Work closely with cross-functional teams, including product management, solutions consulting, commercial enablement and marketing, to ensure alignment and successful execution of go-to-market initiatives.

What We’re Looking For

  • Success working in dynamic, fast moving, evolving technology organizations
  • Proven ability to work cross-functionally and build trust and mutual respect at all levels of the organization.
  • Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy-to-understand manner.
  • Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth.
  • Exceptional written and oral communication skills, with the ability to adjust communication style when interacting with customers, team members, peers and management, and the passion to communicate to the organization as the voice of the market and a champion.
  • Strong commercial focus, balancing vision with pragmatism to help support the creation of business cases and following through to help the creation of growing profitable, market-leading products.
  • A passion for spending time in the market, building and nurturing relationships with current, former and potential customers.

Benefits

  • Medical and Prescription Drug Benefits
  • Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
  • Dental & Vision Benefits
  • Basic Life and AD&D Benefits
  • 401k Retirement Plan with Company Match
  • Company Paid Short & Long-Term Disability
  • Paid Parental Leave
  • Education Reimbursement
  • Paid Time Off & Company Holidays

The expected base salary for this position ranges from $100,000 to $125,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

 

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