Arketa

Arketa is a wellness business platform built for the hybrid world. Our mission is to increase access to wellness by helping studios grow beyond classes. We make it easy for studios & wellness entrepreneurs to share their love of movement with the world.

Unlike other software, Arketa offers clean & easy-to-use software tools for wellness entrepreneurs & studios to easily set their schedules, accept bookings & payments, create on demand video libraries, host retreats, text, do email marketing and grow their businesses in-person and online. Arketa offers branded apps and websites so your customers have a consistent experience across all mediums.

It’s a exciting time for Arketa – there is a big market for hybrid wellness solutions that Arketa is perfectly positioned to capture. We’ve raised a $6M seed round led by First Round Capital, and we’re growing fast. We’re a remote team, and we’re looking for people who want to inspire and empower a healthier world.

The Role

This role is perfect for an ambitious marketer looking to hone their product marketing skills, own projects from end-to-end, and shape the future of our marketing organization. This role is the third on the marketing team and will get to work closely with the Head of Marketing.

• Key messaging & positioning – Gain a deep understanding of our existing partners and target partners and contribute to the development of key messaging and positioning for multiple stakeholders.
• Growth strategy – Own growth strategies and develop a systematic engine that drives continuous business impact across the user journey. Create and advance a learning-agenda by taking a hypothesis-driven approach and constantly testing, learning, and iterating.
• Go-to-market support – Assist in the planning and execution of go-to-market strategies for new channels and programs, as well as new products
• Sales enablement support – Create email content, FAQs, product guides, and other resources that underline Arketa’s capabilities and value proposition.
• Subject matter expertise – Develop a detailed knowledge of the fitness industry and our stakeholders to inform content strategy

Requirements

• Proven track record of developing and executing successful GTM strategies
• Tried and true core product marketing skills – differentiated product positioning and messaging, excellent written and verbal communication skills.
• Strong collaborator and driver of decisions – can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members with different focus areas
• Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively