Ansys

The role of Product Marketing Manager for Ansys Discovery is to drive the creation of sales readiness materials and marketing strategy across a multi-product portfolio to support the growth and revenue goals associated with product line and specific global campaigns. This includes leading the development of product messaging, content strategy, marketing and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business.

The strategy should reflect an understanding of key industry trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, product marketing managers, industry marketing managers, corporate campaign managers, product development managers, support teams, Ansys regional sales teams, and strategic partners.

Key Duties And Responsibilities

• Delivers value-based messaging for Ansys Discovery to prospective customers, existing customers, and partners
• Creates and develops marketing plans and lead generation campaign kits targeting the global design engineering audience in alignment with business growth objectives and key initiatives
• Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle
• Composes engaging audience-specific marketing content, including case studies, solution briefs, web content, presentations, datasheets, whitepapers, and sales playbooks
• Drives execution of product promotion across social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted Design engineering personas
• Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals
• Partners with the Ansys corporate marketing and industry marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities
• Deliver training for the global field sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys products and new technologies in the marketplace
• Conducts regular competitor analysis to understand competitor product features, positioning and messaging
• Responsible for measuring and reporting the ROI of product marketing tactics through regular monthly analysis

Minimum Education/Certification Requirements And Experience

• BS in Marketing, Mechanical Engineering, or a related field with 3 years of experience
• Strong working knowledge of computer aided engineering concepts as well as engineering simulation processes and technologies
• Broad functional expertise across several marketing competencies (Digital, Social, ABM, eCom)
• Proven ability to manage complex projects and execute on global product marketing campaigns
• Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization

Preferred Qualifications And Skills

• Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing
• Experience in simulation-based engineering-related software domains
• Experience supporting global B2B and B2C demand generation campaigns

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.

Our Commitments

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values

• Adaptability: Be open, welcome what’s next
• Courage: Be courageous, move forward passionately
• Generosity: Be generous, share, listen, serve
• Authenticity: Be you, make us stronger

Our Actions

• We commit to audacious goals
• We work seamlessly as a team
• We demonstrate mastery
• We deliver outstanding results