AGI – Ag Growth International
AGI is a global food-based infrastructure company publicly traded in Canada. With over 3,800 employees and over 30 global manufacturing brands, AGI is a leading provider of equipment and technology solutions for agricultural commodities including seed, fertilizer, grain and feed systems and an expanding platform for food processing facilities.
The Opportunity
An important member of AGI’s marketing team, the Product Marketing Manager is a highly visible role, responsible for implementing AGI’s Brand and Product Marketing Strategies. They will be responsible for creating a range of marketing deliverables in a matrix team structure that supports AGI’s business objectives and sales and customer success with our valued channel partners (Growers, Retail, Dealers, Commercial Customers, etc.) This role is the Marketing Director’s partner in overall Farm-side strategy development.
Responsibilities
- Manage the design and development of marketing campaigns that allow the organization to realize its business strategy and rapidly scale for future growth.
- Develop a thorough understanding of the assigned AGI products and the relevant targets and personas associated with each, using this knowledge to uncover powerful insights and reasons to buy.
- Establish and execute the appropriate advertising, communication and go-to-market plans and tactics, overseeing the creation of all marketing materials, while also seamlessly working in a collaborative matrix team structure that delivers brand design, digital marketing, tradeshows and events in the US or Canada, and when relevant international markets, onboarding and training and monitoring marketing campaign performance.
- Activate a marketing model that is highly innovative, highly digital, and non-traditional always ensuring that you use the right channels for the right job with the right message.
- Support Facility/Product/Region operations and sales success through the development of collateral, trade shows, sales materials and internal training efforts.
- Assist in effort to inform and educate organization/sales team on effective brand messages, talking points and all latest developments in company and industry. Provide tools and develop processes to ensure effective transfer of information.
Qualifications
- Bachelor’s degree or advanced degree (MBA) or equivalent is required.
- 5-7 years’ progressive experience in Marketing, preferably in a B2B marketing environment.
- AgTech, precision Ag, or general agricultural equipment industry experience.
- Previous experience managing a team.
- Familiarity with CRMs tools, lead gen management
Why AGI?
We’re leading the way in global food supply chain solutions and here’s how:
We’re the leading global expert in providing farmers, processors and commercial customers with the right equipment and customized engineering solutions to produce, protect and deliver the world’s grain, fertilizer, seed, feed and food supplies. Dedicated to safety, innovation and customization, AGI offers one of the largest catalogs of equipment and full-service planning and engineering services for the storage, blending, mixing, conveying, conditioning, and processing of agricultural products worldwide. Supported by an extensive in-country sales and service team, AGI provides a global distribution network and state-of-the-art manufacturing facilities in Canada, the United States, Brazil, India, France, and Italy.
Our Culture
Safety and teamwork are the cornerstones of our global culture. In all aspects of our business, diverse and inclusive teams work together to deliver quality products, solutions, and services for our customers around the world.
Our Benefits
Our competitive salaries, benefits packages, and employee share purchase plan help you take care of your family. Professional development activities keep you learning and involved, offering many opportunities to grow and advance your career.