Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Portland - OR

Columbia Sportswear Company

At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

About The Position

We are looking for a passionate and strategically minded Outerwear Product Marketing Manager to lead product marketing initiatives across a range of lifestyle and activity-based business categories. This role is ideal for someone with a strong track record of success in product marketing, a passion for outdoor performance & style, and who understands the unique needs of hikers, trail runners, and outdoor enthusiasts. You’ll reflect the voice of the consumer, shaping product stories that resonate with target audiences, and drive brand loyalty.

How You’ll Make a Difference

  • Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.
  • Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial.
  • Consumer & Market Insights: Analyze Outerwear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.
  • Product Lifecycle Management: Oversee the full lifecycle of outerwear products—from concept to launch, ensuring alignment with brand and long-term business goals.
  • Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.
  • Cross-Functional Collaboration: Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.
  • Performance Analysis: Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.

YOU ARE

  • A collaborator, communicator, and an effective presenter of strategies and storytelling
  • Someone with a deep understanding of the outdoor industry and consumer mindset
  • A strong project manager with cross-functional leadership skills
  • Naturally curious, with a hunger to keep learning

YOU HAVE

  • Bachelor’s degree in marketing, Business, or related field
  • 5-8 years of professional experience in marketing and/or product marketing, preferably in outdoor apparel, or accessories
  • Experience with technical product storytelling and performance marketing, ideally in the outdoor or sportswear industry
  • Excellent communication and presentation abilities
  • Data-driven with experience using analytics, data management, & presentation tools (e.g., Excel, PowerPoint, etc.)
  • Experience with DTC and specialty outdoor retail channels
  • Familiarity with PLM systems and digital asset management tools
  • Knowledge of product development and insight-driven marketing
  • Passion for outdoor activities such as hiking, trail running, angling, or backpacking

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

Apply Now