DiversiTech
Are you a strategic marketing leader with expertise in brand positioning, product messaging, and competitive market analysis? Do you thrive in fast-paced environments, ensuring engaging marketing campaigns, integrated product strategies, and enhanced customer connections? If so, DiversiTech wants you on our team!
Who We Are
Founded in 1971, DiversiTech® Corporation is North America’s largest manufacturer of equipment pads and a premier supplier of components for the HVAC/R industry. Based in the Atlanta, GA metropolitan area, we are dedicated to simplifying work for our wholesale partners through innovation, partnerships, and acquisitions. With over 1 million square feet of manufacturing and distribution space across North America and Europe, we are growing rapidly—making now the perfect time to join us!
About The Role
As Product Marketing Manager, you will oversee brand strategy execution, end-user engagement, and product messaging development, ensuring alignment with business objectives and market growth strategies. You will collaborate with internal teams, manage content for in-store activations, oversee packaging projects, and maintain competitive market positioning, optimizing brand visibility and customer experience. Additionally, you will analyze marketing effectiveness, act as a market intelligence expert, and provide recommendations on product communication strategies, ensuring long-term brand sustainability and structured execution success.
What You’ll Do
✔ Create end-user demand, formulating long-term brand strategies and executing integrated marketing plans.
✔ Uphold brand standards, ensuring alignment with brand positioning and acting as a champion across the organization.
✔ Lead product packaging projects, refining product communications hierarchy and coordinating with Graphic Designers for visual execution.
✔ Develop product messaging, ensuring differentiation from competitors and market engagement optimization.
✔ Create content for in-store activations, including videos, merchandisers, and POP displays for structured product marketing.
✔ Oversee development and deployment of launch materials, collaborating with print vendors and fulfillment companies.
✔ Manage inventory of existing sales collateral, providing recommendations for new collateral creation.
✔ Act as a market intelligence expert, analyzing end-user purchasing behavior and key buying criteria.
✔ Monitor competitive landscape, acting as an expert on competitor positioning and industry shifts.
✔ Assess marketing initiative effectiveness, providing structured recommendations on campaign optimization.
✔ Serve as the primary point of contact for brand websites, collaborating with external vendors for updates and functionality improvements.
✔ Perform other duties as assigned, contributing to structured brand positioning and product engagement success.
What We’re Looking For
Required
✔ Bachelor’s degree in Marketing, Business, or related field
✔ 4-6 years of experience in marketing, refining structured campaign tracking workflows
✔ Expertise in translating marketing objectives into strategies, executing comprehensive marketing plans across various end-user touchpoints
✔ Proficiency in Microsoft Office Suite, optimizing structured marketing engagement execution
✔ Ability to collaborate across teams and stakeholders, ensuring structured workflow adaptability
✔ Strong problem-solving and strategic planning skills, transforming visions into tangible outcomes
✔ Experience in fast-paced, high-volume environments, ensuring structured workflow execution
✔ Proactive self-starter mindset, with keen attention to detail
✔ Outstanding verbal and written communication skills, enabling seamless collaboration across employees and executive leadership
What We Offer
At DiversiTech, we believe in supporting our employees with a comprehensive benefits package, including:
✔ 401(k) & Roth IRA for your financial security
✔ Health, Dental, and Vision Insurance for you and your family
✔ Disability and Life Insurance for added protection
✔ Paid Time Off, Paid Holidays, and Personal Leave to ensure work-life balance
✔ Employee Assistance Programs for additional support