Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Foster City - CA Remote

Exabeam

 

Exabeam is a global cybersecurity leader that delivers AI-driven security operations. High-integrity data ingestion, powerful analytics, and workflow automation power the industry’s most advanced self-managed and cloud-native security operations platform for threat detection, investigation, and response (TDIR). With a history of leadership in SIEM and UEBA, and a legacy rooted in AI, Exabeam empowers global security teams to combat cyberthreats, mitigate risk, and streamline security operations. Learn more at www.exabeam.com.

We are seeking an experienced Product Marketing Manager to join our team at Exabeam (a market-leading Security Information and Event Management-SIEM provider). This role will be instrumental in shaping our go-to-market strategy, driving customer adoption, and positioning our solutions effectively in the cybersecurity space. You will work cross-functionally with product management, sales, customer success, and marketing to ensure that our products are positioned to address market needs, competitive landscapes, and our business goals.

Responsibilities

  • Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature releases, ensuring alignment with business objectives.
  • Positioning & Messaging: Craft compelling product positioning, value propositions, and messaging that resonate with target customers (CISOs, Security Operations Leaders) and address their pain points.
  • Market & Competitive Analysis: Conduct in-depth research to understand customer needs, market trends, and competitor activities. Use insights to inform positioning, campaigns and marketing strategies.
  • Sales Enablement: Create and deliver high-impact sales tools, collateral, and training materials to empower sales teams to effectively sell Exabeam solutions.
  • Customer Insights: Engage with customers and security professionals to gather feedback, identify trends, and ensure that marketing aligns with customer needs.
  • Content Development: Collaborate with content and demand generation teams to produce high-quality marketing assets (white papers, case studies, presentations, webinars, etc.) that support marketing campaigns and sales efforts.
  • Product Evangelism: Act as a product evangelist both internally and externally, presenting at conferences, events, webinars, and through digital channels to articulate our value in the SIEM space.
  • Collaboration with Product Teams: Work closely with the product management team to understand upcoming features and ensure effective communication of product roadmaps and launches.
  • Performance Tracking: Monitor the success of marketing strategies using data and analytics to iterate and optimize results.

Requirements

  • Experience: 3-5 years of experience in product marketing within the cybersecurity, SaaS, or, ideally, in the SIEM space.
  • Domain Expertise: Strong understanding of security operations, cybersecurity tools (SIEM, SOAR, EDR, XDR), and the needs of IT/security professionals.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to translate complex technical concepts into clear, customer-focused messaging.
  • Analytical Thinking: Strong analytical mindset with the ability to interpret data, market trends, and customer feedback to inform strategy.
  • Collaboration: Demonstrated success working cross-functionally in a fast-paced environment maintaining a positive, can-do attitude.
  • Sales Enablement: Experience creating effective sales tools and training to support go-to-market efforts.
  • Presentation Skills: Confident in presenting to both internal and external stakeholders, including customers, partners, and executive teams.
  • Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field. MBA or advanced degree is a plus.

Exabeam Total Rewards Offers You

(Subject to applicate eligibility requirements)

  • Extensive medical, dental and vision coverage to meet your healthcare needs and employer Health Savings Account contribution to help pay for health expenses now or in the future
  • Generous 401(k) employer match to help you save for your future
  • Paid Time off including “take what you need” flex time, volunteer day of service, your birthday, parental leave, holidays and more
  • Widespread learning center for career planning and skill development to grow your career
  • A culture of passionate, diverse, committed professionals

The annual starting salary for this position is between $150,000 – $175,000 annually depending on location, experience and other qualifications of the successful candidate.

 

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