Manychat

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. We are a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond — Manychat helps businesses improve their ROI and grow faster.

What We’re Looking For 🌟

We’re seeking a talented and experienced Product Marketing Manager to drive the go-to-market efforts for our Instagram channel on a global scale.

The ideal candidate will have a strong product-led growth background and think of the customer’s journey end-to-end, from acquisition plays to in-product experiences. In this role, you’ll translate core product capabilities into end-user marketing, all the way to industry-level stories at conferences, marketing content, and campaigns.

The new team member will report to our Product Marketing Director and collaborate directly with Product-focused PMMs, to bring product launches into marketing campaigns, while partnering closely with the marketing team to drive campaigns that have both top-of-funnel and in-product impact.

What You’ll Do 🚀

• Act as the voice of the customer by developing value propositions and differentiated positioning for Manychat’s Instagram product, with strong messaging that drives awareness with target audiences.
• Collaborate with the marketing team to develop and execute marketing strategies that align with our business objectives and target audience for Creator audiences using Manychat’s Instagram product.
• Develop high-quality, credible, and valuable content that drives adoption and usage to drive both short-term interest and long-term brand awareness.
• Identify ways to drive breadth and depth of platform usage by identifying, packaging, and marketing use cases that are relevant for target audiences.
• Run competitive and market analyses to develop differentiated positioning, messaging, and GTM strategies.

What You’ll Bring 💥

• 5+ years of proven Marketing experience with at least 3 years of experience in B2B SaaS product marketing.
• Strong communication skills with an ability to translate complex technical concepts into clear, compelling messaging that drives action.
• High empathy and curiosity. You strive to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies.
• Ability to operate autonomously in fast-paced environments where competitors, products, and customer segments are evolving quickly.
• Strong analytical skills and the ability to deeply understand user needs, market dynamics, and competition.
• Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders.
• Currently, we are only seeking candidates who are local to the Austin, TX area.

What We Offer 🤗

We care about your growth, well-being, and comfort

• Annual professional development reimbursement.
• Generous time-off policy to balance your work and life.
• Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
• Hybrid work format to choose between home and office.