Crunchtime
In this role, you will lead product launches, create sales tools and strategic content, and collaborate with cross-functional teams to deliver high-impact results. We’re looking for a PMM with a proven track record of launching new features and products at a SaaS technology company, who can balance a mix of fast-turnaround work and larger strategic initiatives.
What you’ll do as a Product Marketing Manager
- Product launches: develop and execute comprehensive GTM plans for product launches, ensuring internal alignment across product, sales, and marketing teams for high-impact launches.
- Messaging and Differentiation: lead the development of product naming, messaging, and positioning, highlighting what sets Crunchtime apart from competitors and aligning with the unique needs of our audience.
- Sales Enablement: partner closely with sales leadership and account executives to create messaging, content, and tools that reduce friction in the sales process and help sales teams meet their goals.
- Project Management: for yourself and with teams that you work with, you’ll create work-back plans that keep you and others on track to deliver materials and milestones on time.
- Competitive Analysis: conduct competitive research for specific products to better understand our strengths, blindspots, craft competitive messaging and differentiation, capture stories (there are many) where we’ve won against other vendors.
- Campaign Collaboration: work closely with the demand generation team to bring product positioning to life through integrated campaigns that drive pipeline and revenue growth.
- Content Creation: develop thought leadership content that resonates with target audiences, showcases our category leadership, and differentiates our products in the market.
- Customer Success Partnership: collaborate with the customer success team to create post-sales content that helps customers use our platform more strategically and gain the most value.
What we’re looking for
- 3-5+ years of product marketing experience at a B2B SaaS company, bonus if experience in PMM for multiple product lines and distinct roadmaps.
- Strong ability to craft messaging and positioning that differentiates products in competitive markets; has examples of previous work.
- Proven success in launching products/features, managing cross-functional projects, and delivering high-quality work on time.
- Cross-functional collaboration and stakeholder management, building relationships with teams like product management, customer success, pro-services, etc. to get the right inputs and work more effectively.
- Ability to execute quickly on smaller activities while managing larger strategic projects; you’ll have the confidence and ability to publish new sales slides or blog posts within your first 15-30 days.
- Strong communication skills, with the ability to clearly articulate challenges, solutions, and product value to both internal and external audiences.
- Deep empathy for customers, and an understanding of sales team challenges, with a focus on making sales processes more efficient and impactful.
- Portfolio of successful product launches, sales materials, and other marketing content that you’ve created and can speak to, and/or examples of product marketing work that inspires you.
What you’ll get
- Great mission-driven team members from diverse backgrounds with a strong company culture
- Competitive pay
- Flexible PTO
- Paid company holidays
- Yearly team off-sites
- International travel opportunities
- Medical, dental, and vision benefits (FSA, HSA & HRA options)
- Basic & Voluntary Life Insurance
- 401k employer match
- Wellness benefits (Headspace, Headspace+)
- Commuter benefits
- Work in an open environment on solutions that are reshaping the way businesses operate
- Fun team events
- Ability to have a big impact
- 10 weeks of paid parental leave
- Fitness reimbursement
- Learning & development funds