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Product Marketing Manager

Job Category: Product Marketing Manager
Job Type: Full Time
Job Location: Menomonee Falls - WI

Alto-Shaam

Whether you’re just beginning your career or have years of assembly experience—you’ve come to the right place. Working at Alto-Shaam means you’re part of a passionate team of people all working together towards one common goal. We want you on our team, because you believe in getting better every day. That kind of continuous improvement is what leads to promotions, pay raises, and company-wide innovation.

Since 1955, Alto-Shaam has pioneered industry-leading foodservice equipment that anticipates and responds to industry needs. Our solutions have helped generations of foodservice professionals enhance their menus while providing a greater return on their investment.

Job Description

The ideal candidate for a Product Marketing Manager would be able to do the following:

Team Leadership and Development

  • Mentor and lead the product marketing specialist, driving a culture of accountability, innovation, continuous improvement and excellence.
  • Promote collaboration and effective communication within the marketing team and across the organization.
  • Identify and provide training and development opportunities.

Marketing Strategy

  • Assist in the development and execution of the global marketing strategic plan and annual department metrics that support profitable sales growth.
  • Develop the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, and share gain) from insights and aligned with product management priorities and roadmap.

Product Marketing

  • Participate in cross-functional, new product development (NPD) teams.
  • Develop, manage and execute product go-to-market plans from concept through launch and beyond in collaboration in product management, NPD, and global sales teams.
  • Help to capture customer, channel, competitor, and consumer insights (Technomic) and conduct market research to inform product development and marketing strategies. Leverage Sugar CRM and Sugar Market data in decision-making. Actively participate in customer visits and Taste of Alto-Shaam events. Incorporate competitive analysis from engineering teardowns and product management input.
  • Own branding, unique value proposition, product positioning, and messaging platform.
  • Manage global trademark strategy with outside attorneys.
  • Work with the shared marketing services team on product, system and segment campaign development. Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital, website, SEO, PPC, e-mail, media, print, tradeshow, content marketing, etc.).
  • Empower the sales team and channel with high-quality, customer-focused tools, product communications, assets, and training materials (presentations, sell sheets, competitor comparisons, videos, etc), working closely with the shared marketing services, product management, culinary, global sales, and sales enablement teams.
  • Ensure all relevant internal and external partners have accurate product information across channels (digital asset management system, catalogs, websites, e-commerce platforms, etc.).
  • Partner with global sales and key customers on unit placements and case study opportunities.
  • Support product training programs.
  • Assist in budget management.
  • Develop and maintain relationships with reps and key dealers, serving as a marketing liaison and product expert.

Partner Marketing

  • Develop joint marketing strategies with key technology or food manufacturer partners for greater, cost-effective reach.
  • Manage relationships with partner marketing teams to ensure smooth collaboration and execution.
  • Analyze the impact of partner marketing initiatives to optimize performance.

Qualifications

For a candidate to be successful as a Product Marketing Manager they must have:

  • Bachelor’s degree in marketing, business or similar required.
  • 3-5+ years of product marketing management experience.
  • Strong leadership and talent development skills.
  • Outstanding written and verbal communication skills.
  • Outstanding project management and prioritization skills.
  • Strong analytical skills.
  • Significant product marketing and development experience.
  • Deep understanding of market trends and product lifecycles.
  • Firm grasp of ways to develop strategic product marketing campaigns.
  • High degree of empathy for others’ perspectives and circumstances.
  • Sharp negotiation tactics.
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