Product Marketing Manager, Competitive Intelligence

Canto

At Canto, we’re not just transforming digital asset management—we’re creating a workplace where talented individuals can thrive. As a leader in DAM, we empower businesses to organize, manage, and distribute their digital assets seamlessly. With 4,000+ customers worldwide, our success is driven by passionate people who bring creativity, collaboration, and innovation to everything they do.

Joining Canto means becoming part of a dynamic team where your contributions truly matter.

We foster a culture of continuous learning, open communication, and hands-on impact. Here, you’ll have the opportunity to take on exciting challenges, develop your skills, and grow alongside a company that’s making waves in the industry. We believe in supporting our team members, valuing fresh ideas, and celebrating every success together.

If you’re looking for a career where you can make a difference, expand your expertise, and be part of a global community, Canto is the place for you. We’re growing fast and looking for driven individuals who are ready to shape the future with us. Come build something great at Canto!

Role: Product Marketing Manager, Competitive Intelligence

Location: US – Remote ( See eligible states below)

Company Overview

Canto is reshaping the digital asset management (DAM) landscape. Our platform offers a singular source for brands to organize, access, and share digital assets, amplifying content value, accelerating production, and ensuring brand consistency. With an emphasis on efficiency and collaboration, we provide data-driven insights and harness AI to help companies not just manage but maximize their digital content. At Canto, we’re more than a DAM solution; we’re a catalyst for brand evolution. Join our mission to transform the DAM category and empower brands to extract unparalleled value from their digital assets.

It’s such an exciting time to join the Canto Team. We have great people here already and we are growing rapidly – we look forward to hearing from you if you match the role below.

Job Overview:

We’re seeking a strategic and detail-oriented Competitive Intelligence (CI) Lead to own and scale our competitive insights function. This is a global role that spans across many industries and at least two product categories.

Reporting to the Director of Product Marketing, you will drive cross-functional visibility into market dynamics, deliver actionable intelligence on competitors, and help shape strategic decisions across marketing, sales, product, and leadership teams. This is a high-impact role ideal for someone with a mix of analytical thinking, business acumen, and strong communication skills. The strongest candidates excel at research, strategy, and sales collaboration, delivering market insights and equipping customer-facing teams with the competitive knowledge win in the market. Success in this role looks like clear, consistent delivery of insights that shape product strategy, increase win rates in competitive deals, and build organizational confidence in our market positioning

What You’ll Be Doing:

Market & Competitor Monitoring

• Continuously track and analyze competitor activity, product launches, pricing changes, go-to-market strategies, messaging, and partnerships.
• Partner with sales, solutions, and customer success teams to gather frontline insights to build, maintain, and evolve a competitor database.
• Monitor market movements, industry trends, new entrants, and adjacent market activity.
• As a member of the product marketing team, collaborate on messaging evolution and market positioning to ensure differentiation.
• Work closely with product and marketing teams to ensure insights inform roadmap direction and go-to-market strategies.

Enablement & Sales Support

• Supply sales enablement with competitive intelligence and collaborate on the production of battlecards, objection handling scripts, and competitive talk tracks.
• Partner with enablement to train GTM teams on how to position against competitors.
• Attend and support key deal reviews where competitive dynamics are a factor.

Strategic Communication

• Package and present competitive insights to cross-functional stakeholders, including executive leadership.
• Write regular reports and “CI briefs” to summarize key developments and strategic implications.

Cross-Functional Collaboration

• Collaborate with product management to influence roadmap and strategy based on competitive gaps and opportunities.
• Partner with customer success and support to identify churn risks or win/loss patterns linked to competition.
• Serve as the “voice of the competitor” in strategic planning, OKRs, and GTM reviews.

Tools and Processes

• Create, maintain, and deploy AI-driven CI tools and databases that are accessible to sales, product, marketing, etc.
• Provide insights to key stakeholders, including weekly CI briefs, monthly exec updates, quarterly landscape reviews).
• Ensure all materials are current, accessible, and used by GTM teams.

Customer Insights

• Conduct customer/prospect interviews and analyze third-party reports to validate market perceptions of competitors

Win/Loss Analysis

• Own or support a win/loss analysis program (internally or via a third party).
• Identify competitive trends in pipeline progression, deal outcomes, and customer feedback.

Qualifications & Experience needed to be successful in this role:

Required

• While collaboration is in our DNA, and the role is part of the product marketing team, this is a one-person role. You must have the ability to set the strategy and the enthusiasm to roll up your sleeves execute the work. Self-starters who love autonomy, have a strategic mindset, and demonstrate operational excellence will be strong candidates.
• 3–6+ years of experience in competitive intelligence, product marketing, strategy, or sales enablement in B2B SaaS.
• Proven ability to analyze information, connect insights, and generate strategic recommendations.
• Experience synthesizing information and creating presentations or strategic briefs tailored for different audiences.
• Strong communicator comfortable presenting to both individual contributors and senior leaders.
• Comfortable speaking with customers, building relationships, and influencing cross-functional teams, especially customer-facing stakeholders.
• Highly organized with a bias for action and iteration.
• Experience measuring impact of CI programs (e.g., win-rate improvement, enablement adoption, exec usage of CI briefs)

Preferred

• Background in management consulting, strategy, or analyst roles.
• Experience conducting interviews for win/loss or churn research.
• Experience with B2B marketing software.

Skills And Competencies

• Experience using AI as a tool to collect and distribute competitive intelligence.
• Ability to think creatively and experiment with how AI technology can evolve this function.
• Strong storytelling and packaging skills — able to distill research into actionable, concise insights for different audiences (sales, product, execs)

How We’ll Measure Success

• Increased sales win rates in competitive deals.
• Regular use of battlecards and CI briefs by GTM teams.
• Consistent delivery of actionable insights that inform product roadmap and messaging.
• Positive feedback from executives and frontline teams on the clarity and usefulness of competitive updates.

What’s so great about Canto – Elevate your Journey with Canto:

🚀 Start-Up Spirit: Embrace the excitement and flexibility of a growing company.

🛠️ Hands-On Impact: Your work directly contributes to our success.

🌟 Learning by Doing: Our growth plans provide real-time learning.

🤝 Close-Knit Team: Enjoy a tight-knit, supportive work environment.

🔊 Open Communication: We value transparency and open dialogue.

🧠 Problem-Solver’s Paradise: Apply creativity to real-world challenges.

⚖️ Work-Life Harmony: We respect the balance between personal and professional life.

🌱 Growth Opportunities: As we grow, so do opportunities for our team.

🌍 Cultural Exchange: Learn from diverse colleagues in a global setting.

How We Do It – Our Values

We are Customer Obsessed. We make it our mission to understand our customers and their challenges. Through our actions, we make our customers’ work easier.

We Own the Outcome. We set goals based on outcomes that matter, measure our results, and up our game. We are action oriented – changing course when we need to and committing when things go right.

We are Transparent, Curious, and Candid. We are truth-tellers, and default to transparency to build trust and collaboration. We are curious to learn more before we evaluate and decide. We bring a point of view and have the courage to share it.

We Treat Everyone with Respect and Empathy. Always. We respect each other and have fun. As one global team, we are made better by valuing different perspectives embracing diversity in experience and thought.