Westinghouse Electric Company
We are searching for Product Marketing Specialist on behalf of our client. This is a 1 yr. contract assignment. (W2). The person will play a key role in managing and leading marketing initiatives for the client’s Billing & Payment Options portfolio. This position supports the Customer Service organization and executes impactful marketing campaigns across various channels. If you have an eye for detail, expertise in product marketing, and project management skills, this role is perfect for you.
Responsibilities
- Strategic planning: Develop and articulate long-term growth strategies to drive program adoption
- Integrated Campaign Management: Develop and manage cross-channel campaigns to engage customers, elevate brand awareness, and drive revenue growth.
- Billing Channel Oversight: Ensure the accuracy, compliance, and alignment of our bill channel messaging with brand guidelines and messaging priorities to drive success.
- Content Development: Craft compelling content for print and digital channels that resonates with target audiences and reinforces brand messaging.
- Stakeholder Collaboration: Work closely with diverse stakeholders to ensure alignment and the timely, successful delivery of marketing initiatives.
- Performance Analysis: Evaluate the success of campaigns using data-driven insights and provide actionable insights for continuous improvement; pivot accordingly
- Process Improvement: Implement and refine processes to maximize marketing efficiency and effectiveness.
- Budget Management: Oversee the annual marketing budget, ensuring accurate spending and strong return on investment.
Requirements
- Bachelor’s Degree in Marketing or related field
- Team player, experienced in a collaborative work environment.
- Excellent interpersonal, written and verbal communication skills with the ability to collaborate effectively with internal and external stakeholders at all levels
- Strong project management skills and ability to meet deadlines.
- Proficient in Microsoft Office Suite