Lincoln Financial

Are you an innovative, collaborative, results-driven marketer with a desire to join an award-winning, digital first marketing department? Let’s talk! We’re seeking a Marketing Specialist to join our Annuity marketing team.

Working in an agile pod structure, you will play a pivotal role in developing and executing end-to-end marketing strategies that’ll drive sales and help achieve business goals for Lincoln’s broad offering of Annuity products—while also helping consumers by educating them on the importance of protected income strategies for their family and financial plan.

What You’ll Be Doing

• Demonstrating a strong understanding of current and emerging developments/market trends for the financial industry and annuity market; assessing impact, and collaborating with marketing, product, sales and management to implement and drive marketing programs, content and campaigns, to drive current and future solutions.
• Building relationships, serving as a subject matter expert, and partnering with internal & external stakeholders to elicit, defining and transform concepts into simple positioning and marketing stories.
• Partnering with key stakeholders to set marketing strategy across all channels – content, social, advertising, digital marketing, web, etc.
• Identifying and recommending process improvements and solutions to improve marketing programs and processes.
• Leading, directing, and coordinating the development, layout and design of marketing material—from idea generation to execution including, but not limited to, project and resource planning, change management, communications planning and reporting.
• Communicating marketing plans and ensuring there’s understanding and buy in by all stakeholders and team members.
• Ensuring full collateral set is accurate, relevant, and compliant with regulatory requirements and consistent with Lincoln’s editorial and brand standards.
• Analyzing and guiding the development of performance metrics and benchmarks to track and assess the effectiveness of all marketing programs, tools and collateral.
• Championing and enhancing organizational initiatives by positively influencing change management and departmental/enterprise initiatives.
• Having fun, continuously demonstrate curiosity, and be willing to test and learn new approaches and go-to-market strategies.

What We’re Looking For

Must-Haves:

• 1 – 3+ Years experience in financial services or marketing directly aligned to the specific responsibilities for this role.
• Effective written and verbal communication skills.
• Analytical skills and close attention to detail is necessary.
• Demonstrates excellent organizational skills with the ability to prioritize work and balance multiple projects in a time-sensitive environment, and meeting deadlines.
• Ability to evaluate information and implications of a course of action or solution.
• Ability to adapt quickly in a changing work environment.
• Bachelor’s degree or equivalent work experience

Application Deadline

Applications for this position will be accepted through 10/05/2025, subject to earlier closure due to applicant volume.

What’s it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What’s in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln’s core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training

The pay range for this position is $53,500 – $96,300 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.