LABUR

As the IT Project Manager specializing in Marketing Automation, you will be the key orchestrator driving the successful implementation of multiple marketing automation tools within our client’s organization. This role requires a seasoned project manager with a strong IT background, exceptional organizational skills, and a deep understanding of marketing processes. You will be responsible for overseeing the end-to-end implementation process, ensuring seamless integration, and collaborating with cross-functional teams to optimize marketing operations.

Responsibilities

• Lead and manage the implementation of various marketing automation tools from initiation to completion.
• Act as the central point of contact for all project-related activities, ensuring alignment with organizational goals.
• Collaborate closely with marketing teams to understand their automation requirements and objectives.
• Work with IT teams to ensure technical feasibility and compatibility of marketing tools with existing systems.
• Develop detailed project plans outlining tasks, timelines, and resource requirements.
• Create and maintain project schedules, ensuring milestones are met on time and within budget.
• Manage relationships with marketing automation tool vendors.
• Coordinate vendor selection, contract negotiation, and ensure vendor deliverables align with project goals.
• Identify potential risks and develop mitigation strategies to ensure smooth project execution.
• Proactively address challenges and roadblocks to keep the implementation on track.
• Work with stakeholders to gather feedback and iterate on configurations as needed.
• Develop training programs for end-users to maximize the utilization of marketing automation tools.
• Create and maintain documentation for system configurations and processes.
• Provide regular updates on project status, key metrics, and areas of improvement.
  
  

Qualifications

• Proven experience as an IT Project Manager, with a focus on marketing automation tool implementations.
• Strong understanding of marketing processes and strategies.
• Excellent communication and interpersonal skills for effective collaboration with diverse teams.
• Demonstrated ability to manage multiple projects simultaneously.
• Familiarity with various marketing automation tools and their integrations.
• PMP or similar project management certification is a plus.