NVR
The Regional Marketing Specialist plays an important role in the development and execution of community-specific marketing strategies to drive high quality community web leads and model traffic that convert to appointment to help the region, divisions and communities meet or exceed their sales plan. The Regional Marketing Specialist is focused on achieving an optimal online Customer Experience and supporting the divisions to meet or exceed sales plan. They are also responsible for helping prepare new community launches and ensure their success.
Primary Responsibilities
- Support the homebuilding divisions to achieve sales plan
- Strategize plans for launching new communities and successfully build a quality list of prospects for the community launch
- Develop a quarterly marketing plan for high quality lead generation incorporating both organic lead gen and paid advertising
- Community marketing and branding, to creating content that speaks to the identified target buyer, to enhance the customer experience and convert web traffic to leads
- Review and analyze overall marketing plan results for each community/division/region including eblasts, surveys, advertisements and webpages
- Website maintenance and updates, as well as review community virtual traffic
- Create new community marketing content, such as community and testimonial videos, virtual assets, etc.
- Responsible for brand compliance for both the overall corporate advertising guidelines as well as the FTC and Department of H.U.D regulations
Qualifications
- 3-5 years of successful marketing experience is preferred
- Bachelor’s degree in Marketing/Communication, Journalism or related field; or equivalent experience
- Strong leadership and communication skills
- Exceptional organization, attention to detail and problem-solving skills, with the ability to multi-task and prioritize projects
- Collaborative and strategic approach to lead creativity and change within the divisions
- Demonstrated ability to write and proofread effective copy that drives online conversions
- Demonstrated ability to oversee creative projects like video
- Able to work effectively and independently in a complex professional environment
Life at NVR
At NVR, your desire to excel is matched by our commitment to your success and we’ll give you the tools and industry knowledge you need. Our management team is tenured and talented, nearly 80% of them promoted from within, so you’ll find mentors who can share their knowledge, provide career guidance and encourage your success.
NVR also offers benefits among the best in the industry that reflect the strong commitment we have to all of our employees.
- Competitive Compensation
- Home Purchase Discount
- Mortgage and Settlement Services Discounts
- Comprehensive Health, Life and Disability Insurance
- 401(k) (Full-time employees are eligible to contribute immediately)
- Employee Stock Ownership Program
- Vacation and Holidays