Ocaquatics Swim School

The Sales & Marketing Assistant Manager is a critical role within our organization responsible for crafting, implementing and overseeing the day-to-day execution of the marketing strategy resulting in tangible results with our sales team. The role will oversee our Customer Service department, strategize to maintain efficiency and productivity, as well as drive sales. This position will report directly to a Regional Manager.

Customer Service:

• Oversee and manage all tasks related to the customer service center.
• Demonstrate the highest level of service to our clients and every other person who comes in contact with our school.
• Actively listen to complaints, concerns and seek satisfactory solutions
• Campaign Support:
• Assist in the development, execution, and monitoring of marketing campaigns that represent our company brand.
• Collaborate with the team to create content and promotional materials
• Proofread and edit marketing materials to ensure accuracy and consistency.

Digital Marketing:

• Monitor website content and SEO to ensure it is up-to-date and optimized.
• Track leads and collaborate with team on leads
• Graphic Design:
• Develop graphics and videos to be used across all marketing channels
• Maintain brand look and feel consistency across all graphics and marketing collateral

Market Research:

• Conduct market research to identify trends and consumer preferences.
• Analyze competitor strategies and report findings to the team.
• Data Analysis:
• Monitor and report on the performance of marketing campaigns using analytics tools.
• Play an active role in goal setting for the company
• Assist in creating strategic plans for growth
• Provide insights and recommendations for marketing campaign optimization.
• Keep database of leads and community members up to date

Budget Management:

• Assist in budget tracking for marketing and sales projects.
• Ensure compliance with budgetary constraints.
• Administrative Tasks:
• Maintain organized files and documentation for projects.
• Schedule meetings and manage calendars for the team.

Team Development:

• Able to manage a remote team.
• Assist in interviewing and training team members.

Events and programs:

• Build relationships with various agencies to participate in community events.
• Assist in developing, staffing and executing community water safety education/health fairs/special events.
• Oversee the administration of scholarship programs.

Requirements:

• Bachelor’s degree or related experience in Marketing, Graphic Design, Business, or a related field or 2-3 years proven experience in marketing, with a track record of successful campaigns.
• Strong leadership and project management skills.
• Able to work in a fast paced, high energy environment that cares for children and families.
• Bilingual (English/Spanish)
• Excellent communication and interpersonal abilities.
• Proficiency in marketing software and analytics tools (including SEO, PPC, Meta)
• Understanding of market trends, consumer behavior, and competitive landscapes.
• Ability to adapt to evolving marketing technologies and trends.
• Creative thinking and problem-solving skills.
• Software proficiency: Hootsuite, Canva, and others