Senior Analyst- Creative Strategy Marketing

Job Type: Full Time
Job Location: New York - NY

American Express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is the leading provider of payment solutions for businesses of all sizes. Within GCS, the US Small & Medium Enterprise (SME) segment is a key area of strategic focus and investment. The Digital Commerce team accelerates growth for US SME by developing best-in-class, integrated digital experiences from the first touchpoint in the acquisition journey through onboarding.

The Analyst, Prospect Acquisition Creative Strategy will support the design and development of Paid Media creative across display, social, audio and video. This role will focus on the support the development of execution for the channel.

Job Responsibilities:

• Partner with agencies to drive our creative campaign forward – responsibilities may include briefing, concept exploration, territory refinement, compliance reviews and legal approvals
• Oversee marketing and operations to deliver creative campaigns in a timely manner
• Support B35 in delivering video creative – responsibilities may include: project management, concept development, legal approvals, agency communication
• Develop strong relationships with key internal stakeholders for creative execution and approvals (i.e. legal, product, brand)
• Drive innovation with ongoing evaluation and assessment of new channels, tactics, and creative opportunities to further our growth
• Leverage test-and-learn and brand lift studies to optimize creative within campaigns
• Develop an understanding of small business needs to ensure experiences are customer-centric

Qualifications:

• 2 years of experience in marketing; preferably with a background in creative / advertising
• Detail oriented, organized, and able to manage multiple workflows (project management)
• Experience in bringing insights to inform creative strategy
• Effective written and verbal communication skills, building and leveraging relationships to create solutions
• Bring energy and enthusiasm into your work with a positive attitude
• Strong communicator

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones’ physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities