Senior Analyst, Digital Marketing & Insights

Job Category: Digital Marketing Analyst
Job Type: Full Time
Job Location: New York - NY

Luxottica

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Wholesale team works with our customers one-on-one, developing professional relationships based on trust and care.

GENERAL FUNCTION

The Digital Marketing & Insights Analyst is integral to our goal of growing online sales for our portfolio via our e-retail and omnichannel wholesale partners.

Assists the Sr. Manager in managing the performance marketing strategy for key Pure Play and Omnichannel customers (Amazon.com), and providing analysis to stakeholders to make fact-based decisions. The Analyst will strive to deepen our understanding of the wholesale eCommerce landscape, marketplace dynamics and trends in purchase behaviors. The role will be responsible for the assessment of marketing activities within the digital space informing the content development/creation, marketing investments and strategies for our brands on Amazon and other retailers.

Major Duties And Responsibilities

DIGITAL MARKETING

  • Assist in planning, management, and reporting on performance marketing campaigns, in collaboration with agency and Amazon Advertising
  • Support testing, reporting and optimization on paid media and co-op marketing to identify key levers and opportunities to grow online wholesale business
  • Monitor eCommerce budget, ensuring alignment across sources. Contribute to evaluating performance, tracking spend, and reallocating based on performance and ROI

ANALYTICS & REPORTING

  • Leverage digital research platforms (e.g. Stackline, Google, etc.) to conduct analyses to translate data into actionable insights
  • Create recommendations based on data to support problem statements and current state measurement (e.g. market-share analysis, analysis of brand / product potential with a retailer, etc)
  • Identify eCommerce trends and highlight key insights to inform of storylines to drive actionable insights
  • Generate and compile performance marketing results in to monthly and quarterly data reports for internal and external business reviews

STRATEGY

  • Support in creating long-term growth strategy for performance marketing with wholesale partners
  • Recommend and contribute to analytical frameworks for assessing strategic initiatives (e.g., ROI, incremental growth)
  • Contribute to understanding the marketing and sales relationship, and how marketing strategy can develop to support sales initiatives

PROJECT MANAGEMENT

  • Manage asset flow between brands and Amazon and ensure timely updates of both marketing and product page/brand store assets
  • Manage marketing calendar with brand for campaigns, investment priorities, and asset requirements
  • Collaborate cross-functionally with the Brand, Product and Sales teams to consistently stay apprised of product lifecycle that will inform our paid search and media strategy

Basic Qualifications

  • Bachelor’s Degree in Business, Marketing, Economics or relevant experience
  • 2+ years of experience working in e-commerce strategy, business intelligence, or digital marketing/analytics
  • Strong analytical skills
  • Highly organized, detail oriented, and marketing savvy thinker capable of building compelling stories

Preferred Qualifications

  • Experience working in digital marketing, eCommerce
  • CPG, retail or eCommerce experience
  • Knowledge of marketplace management (Amazon, Walmart, etc.)

Pay Range: 70,694.72 – 107,515.03

 

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