Hormel Foods

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time. 

RESPONSIBILITIES:

Operating independently, the Senior Brand Manager is a highly seasoned position that has demonstrated success in areas of brand strategy, brand management and innovation.  A typical incumbent would be comfortable making recommendations to drive and redirect the business.

• Business planning, P&L management, business initiative execution: Develops and executes the annual operating plan (AOP) financial targets. Establishes business objectives, strategies, and tactics to attain AOP. Achieves volume, net revenue, segment profit margin, and marketing mix targets.
• Brand Equity Management: Leads the brand team in the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create annual consumer media, promotion and public relations plans.
• Innovation: Leads future growth by identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case, including driving the launch of initiatives with CPS.  
• Cost and Margin Leadership: Leads operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories.  Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs.
• Channel Development:  Develops sales presentations or content, assist addressing customer category/brand opportunities and challenges, works with category management on strategic selling. Develops trade strategy with NCSM counterpart. Monitors marketplace dynamics and implements corrective action when and where necessary.
• Personnel Management: Responsible for management of direct report(s) displaying strong skills in developing, leading, and growing talent within the Marketing discipline.

QUALIFICATIONS:

• Bachelor’s degree and 5-8 years of marketing, marketing related, or sales experience OR MBA and 3-5 years of marketing, marketing related, or sales experience
• Pattern of initiative
• Proven problem-solving and decision-making skills
• Ability to work effectively in a team environment on a variety of complex projects
• Strong analytical and time management skills
• Highly developed interpersonal and organizational skills
• Well-developed written and verbal communication skills
• Demonstrated creative thinking skills
• Demonstrated aptitude and effectiveness in budget and financial management
• Must be a Citizen or National of the United States, a lawful, permanent resident or have the authorization to work in the United States
• Applicants must not now, or any time in the future, require sponsorship for an employment visa