Senior Brand Manager

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Austin - MN

Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenues across 75 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly®, Hormel® Black Label® and more than 30 other beloved brands.

 

The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

 

The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/

RESPONSIBILITIES:

  • Develops the annual marketing plan which is designed to achieve volume and margin goals for assigned categories (Natural Choice Bulk Meats, Hormel Deli Bulk Meats).
  • Works closely with Supply Planning, Demand Planning and Operations coordinating production with forecasted demand, monitoring product quality, and working on projects pertaining to specific products and categories. This individual will also work closely with other cross-functional departments (QC, Packaging, R&D, Purchasing, Cost Accounting, Demand Planning, etc.).
  • Trains, develops, and leads direct report to ensure successful achievement of over goal performance. Oversees strategic brand plan completion and all aspects of brand management related to assigned categories.
  • Works directly with ad agency to develop creative strategies designed to help deliver sales goals.
  • Actively involved in product training efforts and assists with customer visits when assigned categories are in scope.
  • Involved in new item development and innovation strategies for the category, which may include working closely with the Innovation Team for Foodservice.
  • Works closely with the foodservice sales force to execute marketing plans to drive both tonnage and profitable growth for assigned categories.
  • Follows raw material markets and makes pricing decisions on a weekly basis.
  • Makes periodic trips to the field to get front line exposure to specific markets so he/she can recommend plans that exploit favorable conditions or correct problem areas.
  • Closely monitors inventories such that order fill is maximized while distressed sales due to too much inventory are minimized.
  • Collaborates closely with Supply Chain to maximize raw material utilization and customer demand.

QUALIFICATIONS:

  • A Bachelor’s degree.
  • 4+ years of brand management and marketing experience; including experience supporting a foodservice product brand.
  • High level of emotional intelligence, champion of a positive culture, and leadership capabilities that have been clearly demonstrated.
  • Ability to lead a cross functional team without authority.
  • A pattern of initiative.
  • Proven problem-solving and decision-making skills.
  • The ability to work effectively in a team environment on a variety of complex projects.
  • Strong analytical and time management skills.
  • Highly developed interpersonal and organizational skills.
  • Well-developed written and verbal communication skills.
  • Demonstrated creative thinking skills. Demonstrated aptitude and effectiveness in budget and financial management.
  • Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States.
  • Applicants must not now, or in the future, require sponsorship for an employment visa.

Preferred

  • 5+ years of brand management and marketing experience; including experience supporting a foodservice product brand.

LOCATION: Austin, MN

TRAVEL: 10%

BENEFITS: Hormel Foods offers an excellent benefits package. Competitive base salary plus bonus, annual merit increase performance reviews, medical, dental, vision, non-contributory pension, profit sharing, 401(k), stock purchase plan, paid vacation, and relocation assistance.