Kimberly-Clark

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

The reusable period and bladder leak underwear category is at a tipping point, and you have the opportunity to accelerate mass adoption of this category. Kimberly-Clark is seeking an exceptional Direct to Consumer (DTC) Marketing leader to drive the strategy for profitable growth and expansion of the Thinx® DTC business and the execution through online merchandising, pricing and promotion, consumer journey optimizations, and customer retention. This role reports directly to the Marketing Director with two direct reports.

In This Role, You Will

• Accelerate the growth of Thinx® DTC business through development and execution of go-to-market strategy including the expansion of mainline products on DTC and in collaboration with the retail expansion team.
• In partnership with the Marketing Director, lead the development and execution of DTC Marketing plans across multiple channels, including digital product content, digital media and lifecycle/retention channels. Collaborate with Brand, Media, Digital Product, Retail, and Agency partners.
• Lead DTC pricing and promotional strategy in collaboration with retail and ecommerce sales channels to efficiently drive topline sales and gross margin.
• Lead DTC site merchandising strategy to drive both new customer acquisition and retention while driving product supply efficiencies.
• Drive customer lifetime value growth through retention channels and loyalty program.
• Partner with the digital product team to create a best-in-class online experience through new features, increased personalization, and content optimization including A/B testing.
• Drive continuous KPI improvement through partnership with the media, creative, and digital product teams.
• Collaborate with Media team, Analytics, and Agency Partners to set performance marketing goals and optimize performance by leveraging analytic models (MTA/MMM), dashboards, and structured tests.
• Partner with Insights to identify barriers and opportunities to enhance the consumer journey, on-site messaging, and product assortment.
• Set stretch goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them.

Location: This role can sit remotely anywhere in the USA.