Essity
Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.
At Essity: This Is What We Do
About The Role
Essity is looking for an experienced Senior Brand Manager who can lead, design and develop specific brand, channel, and product activation strategies for the Heath & Medical Services Consumer businesses according to global guidelines and marketing priorities. Will have overall responsibility for TENA brands within US managing the interface to product development and coordinating and/or driving global and local product launches.
The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid position.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do
- Develop Go – to –marketing plan for TENA Consumer in line with global requirements and other relevant marketing strategies and plans
- Propose and manage optimal assortment and corresponding pricing
- Develop and coordinate BTL and other marketing activities with other communication activities
- Develop Go-To-Marketing plans for locally generated activates to directly respond to market needs (ie. Customer specific requests, product, packaging)
- Manage assigned A&P budget and allocate to different activities
- Contributes to the Global Brand Development work related to the assigned brand/s, product category or channel
- Ensure adequate internal and external communication in case of quality issues
- Ensure collection of brand/product/channel related insights and consider them in the definition of the go to market strategy
- Lead, direct and develop a team (including personal feedback & development)
Who You Are
- Bachelor’s degree required. MBA preferred
- 5-10+ years of marketing experience; preferably in Consumer Packaged Goods, Business to Consumer
- Previous experience with launching new products, developing complex marketing plans, external agency management, media planning preferred.
- Demonstrated ability to manage complex or international markets.
- Demonstrated ability to seek out, identify, qualify and capture revenue opportunities to achieve short- and long-term strategic goals
- Demonstrated expertise in growing sustainable business in terms of volume and revenue
- P&L management a plus
- Managing & coaching a team of varied skilled employees
- Strong proficiency in IRI/Nielsen applications (Could teach a direct report the basics)
- Strong understanding of research methodologies; ability to provide input and guidance in testing and activate against results (ie. BASES I/II; concept tests, packaging design, etc)
- Prior P&L management and analysis strongly preferred
- Previous experience in shopper marketing and using shopper data and insights
- Technical Knowledge of the Area
- Detail orientation
- Planning and Organizing
- Understanding of Consumer/Shopper
- Strong understanding of marketing vehicles (mass, in-store, digital, etc)