California Lottery

The California State Lottery is looking to fill two positions as a Senior Brand Marketing Manager!

If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team!

People are drawn to the California State Lottery because we:

• We have a worthy mission that we’re sure you’ll take pride in too.
• Are an energetic, creative, and talented team
• Value diversity and inclusion in the workplace
• Empower team members to bring their knowledge, expertise, and innovation
• Recognize individual and team contributions
• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint

The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation.

In fiscal year 2022-23, the California Lottery generated sales of approximately $9.2 billion with over $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.

Job Description and Duties:

Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Brand Marketing Manager (Marketing Specialist) leads the development and implementation of various marketing strategies and is responsible for major project areas, including executing various Lottery marketing strategies, programs and promotional campaigns that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Brand Marketing Manager is a skilled marketing professional who participates in the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and implementation. The Brand Marketing Manager leads Brand Strategy & Integrated Marketing (BSIM) staff on initiatives including, but not limited to, campaigns from project development to final creative production including working with agencies to develop key art and creative assets for integration across traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring that paid media recommendations are effective and align with strategic goals and target audiences. The Brand Marketing Manager is an independent marketing specialist with responsibility for critical marketing work and leads staff to complete major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures.

This position requires a current Marketing Specialist exam. If you need to take the exam or if your score has expired, click here for Marketing Specialist to gain list eligibility.

This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

New to State candidates are hired at the minimum salary of the classification.

This is a re-advertisement, if you previously applied to JC#452520 or JC#458489, no need to re-apply.

You will find additional information about the job in the Duty Statement.

Working Conditions

• Schedule: 8:00am to 5:00pm PST
• Travel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projects.
• Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including statewide travel) may be required.

Desirable Qualifications

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• At least five years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.
• At least five years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, and developing integrated marketing plans.
• A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.
• At least three years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives. Must have experience managing marketing agencies and stewarding creative and media planning from strategy development through concepting to final production.
• Experience and active involvement in creative development and production, including concept review, production coordination, reviewing and gaining approval of production details including: creative production, including traditional (TV, radio, streaming audio, out-of-home) and digital (display, streaming video/audio) social media and retail channels.
• Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred.
• Strong analytical skills, and a solid understanding of marketing strategy and planning utilizing key metrics to generate, analyze and interpret data that informs future optimization/ innovation.
• Experience managing and tracking budgets and advertising expenditures.
• Skilled communicator with experience building presentations and presenting plans/proposals to a variety of groups. Strong proficiency with Microsoft Office programs including Word, Excel and PowerPoint. Experience with Adobe Spark a plus.