Redwood Credit Union

Redwood Credit Union is seeking a dynamic Senior Brand Marketing Specialist to lead brand strategy, creative direction, and integrated media campaigns that inspire trust and drive growth. If you’re passionate about storytelling, brand building, and making a meaningful impact in the community—this is your opportunity.

Key Responsibilities

Brand & Creative Leadership:

• Develop and enforce brand guidelines across all channels
• Act as the brand steward, offering strategic guidance to support high quality brand expression and communications

Brand Campaign Development:

• Support the planning and rollout of brand campaigns that increase visibility, strengthen brand affinity, and promote Redwood Credit Union’s unique value
• Drive creative briefs, timelines, and execution for high-impact brand campaigns
• Monitor campaign effectiveness and provide actionable insights and recommendations to optimize impact
• Help support an ongoing influencer program working with the social team and agencies to drive trust and preference for RCU in our market

Media Strategy:

• Lead media planning and buying media across TV, digital, radio, and more
• Manage agency relationships, media budgets, schedules, contracts and placements with focus on maximizing ROI

Tell Member Stories:

• Lead our Member Testimonial Program to create emotionally resonant content
• Curate and manage a content library while tracking performance and engagement metrics

Collaborate & Influence: Work cross-functionally with internal teams, agencies, and influencers.

Join us and discover why you’ll love working at Redwood Credit Union!

ABOUT REDWOOD CREDIT UNION (RCU):

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.

As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.

Why work for Redwood Credit Union?

• 29th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of “America’s Greatest Midsize Workplaces 2025”
• Recognized by Newsweek as one of “America’s Best Credit Unions 2024”
• Recognized by Forbes as one of “America’s Best Small Employers 2023″
• Voted Best Places to Work in the North Bay 20 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S

Minimum Qualification: Knowledge, Skills and Abilities

• Brand stewardship experience
• Integrated media expertise
• Strong creative acumen and campaign management experience
• Skilled in balancing creative branding with data-driven approaches
• Collaborative, with strong communication skills
• Influencer and content management experience
• Strong expertise in integrated marketing strategy, media planning (traditional and digital), and brand governance
• Proven project management and cross-functional collaboration skills
• Proficiency in media planning tools, analytics platforms, and creative systems
• Familiarity with the Bay Area media landscape and a passion for Redwood Credit Union’s mission are a plus

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, or related field and a minimum of five years’ experience in brand marketing, media strategy, or campaign management. Financial or consumer brand experience is preferred.

Compensation: Base starting range: $91,520 to $120,573 annually commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate’s work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Redwood Credit Union offers a robust benefits package to our eligible employees including:

• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU Discounts and Perks:

• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!

Physical Requirements:

• Ability to stand, bend, stoop, sit, walk, twist, and turn
• Ability to lift up to 15 pounds
• Ability to use a computer keyboard and calculator
• Work environment is indoors; majority of the time is spent sitting at a desk
• Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position.