Senior Brand Strategist

Job Category: Brand Marketing
Job Type: Full Time
Job Location: Cary - NC

Inizio Evoke

You will support healthcare clients and internal departments in developing behaviorally-driven marketing strategies to meet our goals. You will lead client-facing strategist responsibilities for multiple clients. You will also contribute to new business development opportunities and add your expertise to efforts within Inizio Evoke Drive. You will report to the Director, Strategy. This is a remote opportunity.

You will:

  • Understand and promote the application of behavioral science insights, information and methods
  • Demonstrate the ability to process and understand our client’s category, competition, brand, and goals
  • Demonstrate an understanding of our client’s customers, their needs and behaviors
  • Manage time and resources to meet company revenue and strategic growth goals
  • Maintain current knowledge of pharmaceutical professional marketing and give feedback on changing market conditions and competitive information.
  • Be a subject matter expert from a strategic point-of-view on specific client challenges or marketplace dynamics
  • Oversee the brand and communications direction of assigned accounts in partnership with the Account Lead and Creative Lead
  • Create and advocate for brand strategies, defining them and building them across tactics
  • Identify additional opportunities for growing assigned accounts, both in the world and within the agency
  • Manage relationships with internal and external team members
  • Be the strategic voice and oversee the strategic efficacy of the work in creative reviews
  • Ensure the creative and account work is always on strategy before leaving the agency

You will bring:

  • Bachelor’s degree in life sciences, marketing or communications
  • 3+ years experience in a strategic marketing position with an agency that services the pharmaceutical industry
  • Knowledge of pharmaceutical marketing strategies and range of therapeutic expertise.
  • Experience with brand strategy
  • Experience with an Agency-Of-Record account