PepsiCo

PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.

Guiding PepsiCo is our vision to be the global leader in convenient foods and beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

Our employees drive our culture. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better!

The award-winning in-house agency team for PepsiCo Foods, affectionately called D3, is hiring again! We are growing rapidly with a dynamic team that includes Creative, Account Service, Strategy, Ops, Production, Social, Digital, Cause, and Partnership experts providing full-service creative agency work for the PepsiCo Foods North American portfolio.

The D3 team is a full-service creative agency that supports the PepsiCo Foods North America business, working on iconic brands like Lay’s, Doritos, Tostitos, Smartfood, Cap’n Crunch and Quaker (to name just a few!).

Senior Copywriters at D3 are highly-conceptual, strategic, big picture thinkers who ideate and execute across a multitude of consumer touchpoints, from social posts, to equity campaigns, to big, buzzy stunts. They work closely with their strategy, account, and creative teams to develop brand platforms, creative campaigns, and individual executions… and present their work to key stakeholders across the organization. And Senior Copywriters are also charged with helping the D3 social team create best-in-class content for the growing number of brands they support.

D3 is currently on the hunt for a Senior Copywriter excited to join a growing, high-performing team charged with creating and executing for the largest group of brands the agency supports (Cap’n Crunch, Quaker Masterbrand, Quaker Chewy, Life Cereal, Pearl Milling Company, Cheetos Mac’n Cheese, Rice-A-Roni, Bare, HiLo, and Heath Warrior). If you’re ready for the challenge of making waves for some of the world’s most iconic brands – and brand icons – then giddy up.

Responsibilities

• Create culture-driving, business-building, big brand work in every medium, from broadcast to organic social
• Dig deep into briefs, trends, data, and research to gain a full understanding of needs of the business, the client, and the target audience… and identify new opportunities
• Collaborate with creative, account, strategy, social, and brand teams to develop best-in-class, breakthrough ideas and produce them – from end to end
• Craft original copy and edit content for a wide range of media
• Adapt tone and voice as needed to maintain the consistency of established brands
• Present brand platforms, campaigns, and individual executions to key stakeholders across the organization
• Stay on top of relevant trends within food, technology, social media, and our target audiences
• Become a ‘brand expert’ for assigned brands within the organization, and showcase a deep knowledge of their history, strengths, targets, and opportunities.

Compensation & Benefits:

• The expected compensation range for this position is between $72,500 – $121,300 based on a full-time schedule.
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary.
• Bonus based on performance and eligibility; target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Journalism, English, Communications, or related discipline
• 3 – 4 years of professional copywriting experience with solid portfolio of work – featuring film, stunts and social
• Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skill and multitasking ability
• Proficiency in Microsoft Office, and Adobe Acrobat Pro and Creative Cloud
• Social media or content marketing experience
• Ability to proofread own work familiarity with standard style guides