Senior Digital Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Des Moines - IA

Kemin Industries

Kemin Health is hiring a Senior Digital Marketing Specialist to join their team! In this role, you will be responsible for developing Digital marketing strategies that will be implemented across the business unit. This position works closely with Business Units, Marketing teams, Creatives, IT, Project/Product/Account managers, and the Digital Analyst to manage technology platforms. Additionally, you will be responsible for creating and enforcing global processes, including retention, archival, and training for core technology systems. Also seeks ways to leverage existing marketing technology to improve processes and ensure a consistent message and brand.

We Are Kemin

We are visionaries who see things differently and are inspired by the world around us.

We have been dedicated to using applied science to improve the quality of life for over half a century.

We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.

For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers around the world .

Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.

As a Kemin team member, you’ll receive…

  • A competitive financial package – in addition to your salary, we offer an uncapped bonus opportunity, 401k match program, and paid vacation and holidays.
  • Robust health and wellness support – we are proud to offer a fitness reimbursement (for your whole family!), an on-site fitness center, restaurant with seasonal fresh food options (and the ability to order food to bring home), and free fresh fruit in break areas- to name a few.
  • Continued learning opportunities – Kemin offers tuition reimbursement and recently launched a new corporate university with online and in-person training opportunities for growth and development throughout your entire career.
  • The chance to give back to our world – Through our foundation of servant leadership, we are proud to offer ample service opportunities, including paid time off to do so. Kemin has a valued corporate partnership with both The World Food Programme and Habitat for Humanity, in addition to many local initiatives.
  • Opportunities to support our valued educators – Kemin is a proud sponsor of the Iowa Governor’s Stem Advisory Council where we fund annual teacher’s awards. In addition, we have a robust internship and externship program, and frequently host student tours.

Responsibilities

  • Identify & execute opportunities for new content, including multimedia and video.
  • Lead search engine optimization marketing programs/efforts, partnerships and affiliate campaigns to increase traffic and lead generation.
  • Manage & administer Digital Marketing tools.
  • Primary contact & internal technical expert on Adobe Experience Manager (AEM), HubSpot (or equivalent marketing automation tool), and Digital Asset Management (DAM).
  • Manage marketing automation platform and campaigns (Hubspot current system within Kemin)
  • Ability to create and manipulate website structure and wireframes as well as landing pages within the website for targeted campaigns.
  • Responsible for creative inbound marketing tool designs and enforcing design standards.
  • Develop reports on key metrics and offer insights
  • Understand digital/web analytics platform and provide digital analysis and reporting
  • Develop search engine optimization (SEO) strategy based on on-going analysis.

Qualifications

  • Education & Experience:
    • Bachelor’s Degree, preferably in Marketing, Communications, Journalism, or Public Relations (specific background is dependent upon position focus)
    • 5+ years of experience
    • 4 years of website content/management/design experience desired.
    • Completion of Digital Marketing Certification – HubSpot, Google, or similar
    • Prior agency experience is a plus
  • Solid understanding and practical hands-on knowledge of various forms of interactive media, including but not limited to website enhancements & implementation, program development and execution, internet ratings & reviews, social networking/online communities, and search engine marketing.
  • Deep understanding of the latest online marketing technologies, techniques, and best practices.
  • Strong PC knowledge with MS Office and Adobe design software desired.
  • Knowledgeable in Microsoft suite, Adobe AEM, Analytics, Photoshop and In-design. Also is proficient with Hubspot or similar marketing Automation tool.
  • SharePoint power user or admin experience.
  • Previous corporate or agency experience in marketing/advertising, communications, and/or PR is highly desired.
  • Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently in order to meet deadlines.
  • A reliable, flexible, self-starter with strong initiative and the ability to maintain a professional demeanor while working under pressure as there is a high level of accountability for one’s work.
  • High attention to detail, high accuracy, and some analytical abilities.
  • The ability to present ideas effectively and communicate well with customers, vendors, peers and all levels of management.
  • Demonstrated achievement of meeting marketing objectives.
  • Must have a marketing mentality as it relates to marketing products in the industry, with the ability to gather key information and translate into an exceptional promotional piece.
  • A high degree of personal motivation, a desire to make an immediate contribution, and possession of a distinct sense of urgency.

Additional Pre-employment Requirements May Be Necessary Based On Position.

Kemin is an equal opportunity employer, and all reasonable accommodations will be considered.

Kemin is a drug-free and tobacco-free campus.

 

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