Adobe

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About The Role

We’re looking for a strategic and creative Enterprise Social Media Content Strategist to drive the development, curation, optimization, and distribution of compelling B2B content across owned and paid social channels in partnership with our corporate social team. This role requires someone who is an expert in translating complex value propositions to consumable, customer-centric messages. The ideal candidate thrives on increasing the value of every piece of content and understands how to tailor messaging for different channels, and can drive measurable impact through thoughtful content planning and execution.

Key Responsibilities

Social Media Strategy & Execution

• Manage and write B2B content for various social platforms (with a strong focus on LinkedIn), including text posts, images, videos, and infographics.
• Collaborate with the corporate social team to develop and maintain a detailed social strategy in alignment with business objectives.
• Work closely with Portfolio and Thought Leadership Content Strategists to package and distribute their content in social optimized formats.
• Work with internal and external influencers to amplify Adobe’s brand and key narratives with our target audiences.
• Collaborate with marketing and creative groups to develop and sustain an editorial calendar that aligns with broader campaigns.
• Stay informed on emerging trends in AI content consumption and LLM optimization.
• Ensure consistent brand voice and visual identity across social activations.
• Monitor competitor activity and industry trends to inform strategy.

Content Optimization & Re-purposing

• Improve the value of each piece of content by re-purposing it across multiple formats and channels.
• Tailor content for platform-specific standards and audience expectations.
• Organize and manage a content library for easy reuse and reference.

Video Content Strategy

• Partner with video producers and creative teams to develop short-form video content for owned social and paid channels.
• Define and support a cohesive YouTube strategy to cross-promote and drive additional viewership and value from video content hosted on business.adobe.com.

Analytics & Reporting

• Track and analyze content performance across channels using social media and paid media analytics tools.
• Develop regular reports with insights and recommendations for improvement.
• Use data to inform future content strategies and campaign planning.

Qualifications

• 8–10 years of experience in social media management, digital marketing, or content strategy.
• Strong understanding of B2B marketing, especially on LinkedIn and other social platforms.
• Experience with paid media sponsorships, video content creation, and AI/LLM optimization.
• Excellent writing, editing, and storytelling skills.
• Proficiency in social media tools and analytics platforms.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Creative problem solver with a strategic approach and attention to detail.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $110,800 — $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.