Senior Integrated Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Bellevue - WA

T-Mobile

 

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package – this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

T-Mobile reinvented customer service brought real 5G to the nation, and now we’re crafting the future of technology in wireless, advertising solutions, and beyond. Want to part of the team that disrupted an entire industry — and continues to do so? Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

We’re looking for a multifaceted Senior Integrated Marketing Manager to support T-Mobile’s fast-growing Advertising Solutions business, which is passionate about connecting brands with their key audiences by providing relevant, data-driven content. T-Mobile Advertising Solutions’ goal is to give brands the ability to connect with key consumers with the right message at the right time, on the right device, to drive the right action.

As a Senior Integrated Marketing Manager, you will be responsible for the comprehensive content marketing strategy and execution supporting the portfolio of T-Mobile Advertising Solutions’ products and services. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a requirement. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate sophisticated marketing plans across multiple channels and teams are essential for success.

Job Responsibilities:

  • Responsible for developing strategy, execution, and content development across digital marketing channels including email, paid media, and LinkedIn
  • Plan and execute digital media campaigns to distribute and leverage content across channels for the best results.
  • Develop and manage lead generation channels through a variety of methods including email, paid and search advertising, social and more.
  • Website management and contact forms in alignment with CRM
  • Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
  • Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
  • Partners with brand strategy and internal creative teams along with agencies on creation of extraordinary communications and collateral that speaks to the audience and campaign objectives

Education:

  • Bachelor’s Degree (Required)
  • Master’s/Advanced Degree (Preferred)

Work Experience:

  • 7-10 years of ad sales/ad tech marketing experience
  • Confirmed understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database market is crucial.
  • Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
  • Highly experienced with marketing and CRM tech for lead generation and cultivating including Pardot and Salesforce.
  • Experience with Adobe Analytics.
  • Understand funnels, ecosystems, advertiser behaviors to identify opportunities and drive ROI.
  • Successful execution of B2B email marketing campaigns.
  • Expert in B2B marketing, including MQL and SQL.
  • Proficient with budget planning and performance reporting skills.
  • An ability to initiate and steer projects to completion
  • Understanding of social media channels and how to optimize social media campaigns.
  • Desire to be a part of a team and contribute to the organization and team goals.
  • Ability to utilize research, make inferences and make data-driven decisions.
  • At least 18 years of age
  • Legally authorized to work in the United States

Travel:

Travel Required (Yes/No):

DOT Regulated:

DOT Regulated Position (Yes/No):No

Safety Sensitive Position (Yes/No):No

Base Pay Range: $109,200 – $196,900

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

 

 

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