Senior Manager, Digital Marketing

The Senior Manager, Digital Marketing (DTC) is a production-focused role responsible for the end-to-end management of consumer-facing digital assets and campaign execution for the ZORYVE portfolio. Reporting to the Director of Digital, this individual serves as the technical and channel expert for patient engagement, partnering closely with Brand Marketers (who own overall consumer strategy and messaging) and the Omnichannel team. The role is a hybrid of strategic channel application and project management, overseeing external creative agencies to ensure high-quality, compliant digital assets are delivered across all consumer touchpoints, with a heavy emphasis on social media and influencer programming.

Roles & Responsibilities

• DTC Asset Production: Lead the production lifecycle of all consumer digital assets (social media content, influencer creative, display banners, and educational videos), managing established creative agencies from initial brief through to technical execution.
• Social & Influencer Stewardship: Act as the primary lead for the production and deployment of social-first content. Partner with agencies to manage influencer asset workflows, ensuring all creator content meets brand standards and platform best practices.
• Technical Advocacy in PRC: Serve as the technical and channel expert within the Promotional Review Committee (PRC). While Brand Marketers own the messaging, this role ensures consumer assets are optimized for social platforms (Instagram, TikTok, Facebook, etc.) and remain compliant within the regulated digital environment.
• Collaborative Execution: Partner with Brand Marketers to translate consumer strategy into actionable digital tactics; provide critical input on consumer-specific best practices and emerging social trends to improve patient reach.
• Agency Management: Oversee external creative and social agency partners, managing production timelines, budgets, and quality control to ensure seamless delivery of the ZORYVE DTC marketing mix.
• Omnichannel Integration: Collaborate with the Omnichannel team to ensure assets are technically sound for deployment across paid social, search (SEM), programmatic display, and patient CRM/Email platforms.
• Website & Patient UX: Lead the technical maintenance and content updates for ZORYVE consumer-branded websites, ensuring a high-quality, accessible user experience (UX) for patients and caregivers.
• Project Management: Track production schedules and campaign milestones, ensuring all consumer digital initiatives—including complex influencer launches—launch on time and within budget.
• Performance Insights: Monitor consumer engagement metrics (social sentiment, CTR, site behavior, and conversion); provide technical recommendations to Brand and Omnichannel teams for ongoing asset optimization.
• Trend Spotting: Stay current on digital trends, best practices, and innovations in pharmaceutical marketing (e.g., AI personalization, omnichannel orchestration, social listening) to recommend and implement forward-thinking tactics.
  

Education & Licenses And Experience

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field; advanced degree (MBA or equivalent) preferred.
• 8+ years of progressive digital marketing experience, with at least 5 years in the pharmaceutical, biotechnology, or life sciences industry.
  

Competencies & Preferred Qualifications

• Deep, hands-on expertise in pharmaceutical digital marketing, including proven success managing compliant HCP and/or DTC digital campaigns (SEO, SEM, paid social, programmatic, email, content syndication).
• Strong understanding of regulatory requirements for promotional digital content in pharma (FDA, OPDP, PhRMA guidelines), with experience navigating MLR processes.
• Understanding of common digital marketing tools and platforms (e.g., Google Analytics/Ads, Meta Business Suite, Salesforce Marketing Cloud, HubSpot, Adobe Experience Manager) with an ability to new tools and platforms quickly.
• Demonstrated ability to interpret data, optimize campaigns in real-time, and deliver measurable results (e.g., lead generation, social media engagement, brand awareness lift).
• Experience in dermatology, immunology, or specialty therapeutics marketing.
• Prior work supporting topical or chronic disease therapies (e.g., psoriasis, atopic dermatitis).
• Familiarity with omnichannel marketing strategies in pharma.
• Excellent project management skills with the ability to prioritize in a fast-paced, matrixed environment.
• Strong communication, collaboration, and influencing skills; ability to partner effectively across functions.
• Travel may be required for up to 10-15% of time worked