This senior Manager of Growth Marketing will be responsible for driving growth, maximizing ROI, and enhancing customer acquisition, retention, and engagement across all digital channels. This role is critical in driving growth, optimizing data-driven strategies, and advancing our digital presence to support our mission. The ideal candidate will have a strong background in digital marketing, analytics, strategy development, and leveraging data and CRM systems with a proven track record of achieving measurable results in a competitive market.

Key Responsibilities

Strategic Planning and Execution:

• Develop and execute comprehensive digital marketing strategies to drive business growth and achieve revenue targets.
• Identify market trends, customer insights, and competitive landscape to inform marketing strategies
• Create and manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.

Digital Marketing Campaigns

• Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.
• Oversee the creation of compelling and engaging content for all digital platforms.
• Utilize data-driven insights to continually improve campaign performance and effectiveness.

Customer Acquisition And Retention

• Develop and implement strategies to acquire new customers and increase customer lifetime value.
• Optimize customer journeys and touchpoints to improve conversion rates and customer satisfaction.
• Leverage CRM tools and marketing automation to enhance customer engagement and retention.
• Develop and implement CRM strategies to enhance customer engagement, retention, and satisfaction.
• Design and execute targeted email marketing campaigns and automated workflows to nurture leads and engage existing supporters.
• Analyze CRM data to identify trends, insights, and opportunities for personalized marketing and improved customer experience.

Analytics And Reporting

• Monitor and analyze the performance of digital marketing campaigns using analytics tools.
• Generate regular reports on key metrics, providing actionable insights to stakeholders.
• Use data to identify opportunities for growth and areas for improvement.

Team Leadership And Collaboration

• Lead and mentor, fostering a collaborative and innovative work environment.
• Work closely with cross-functional teams, to ensure alignment and integration of marketing initiatives.
• Manage relationships with external partners and agencies to support digital marketing efforts.

Market Research And Trends

• Stay current with industry trends, emerging technologies, and best practices in digital marketing.
• Understand audience needs, preferences, and behaviors.