Expedia Group

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Manager, Social Media

The Global Communications team at Expedia Group is responsible for crafting compelling narratives that elevate our brand and deepen relationships with partners across the travel ecosystem. We collaborate closely with Public Relations, Marketing, and Commercial teams to deliver engaging, strategic content across internal channels and external platforms.

Expedia Group’s Global Social Media team is responsible for shaping the voice of our flagship brands across platforms, inspiring travelers and driving meaningful engagement. We work closely with Brand, Marketing, and Communications teams to deliver innovative, data-driven social strategies that connect with audiences worldwide.

We’re looking for a strategic and creative Senior Manager, Social Media to lead global social efforts for one of our marquee brands. This role is pivotal in crafting a compelling social presence that builds community, drives business results, and reflects the spirit of travel. You’ll oversee a high-performing team of social strategists and specialists, and partner across the organization to bring bold ideas to life.

In this role, you will

• Lead the development and execution of a global social media strategy aligned with Expedia Group’s brand and business goals
• Manage and mentor a team of social media professionals, fostering creativity, collaboration, and excellence
• Oversee daily operations across platforms including Instagram, TikTok, YouTube, Facebook, and X, ensuring consistent, on-brand storytelling
• Collaborate cross-functionally with Brand, Creative, and Marketing teams to deliver integrated campaigns and initiatives
• Manage agency and vendor relationships to ensure high-quality, timely delivery of social content and activations
• Monitor trends and emerging platforms to keep our social presence fresh, relevant, and innovative
• Own social media performance reporting, translating insights into actionable strategies and optimizations
• Oversee budget and resource allocation to maximize impact and efficiency
• Champion authentic community building and influencer engagement, particularly within the travel space

Experience And Qualifications

• 7+ years in social media marketing, with a strong track record of leading global brand strategies
• 5+ years managing and developing high-performing teams
• Deep expertise in platform best practices, paid social strategy, and community management
• Proven ability to translate data into strategic decisions and measurable outcomes
• Strong understanding of internet culture, audience behavior, and brand voice development
• Experience working in fast-paced, dynamic environments with cross-functional stakeholders
• Passion for travel and a nuanced understanding of regional and local market dynamics
• Experience with influencer marketing and travel-related content preferred

The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.