Senior Marketing Automation Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Richmond - VA

UZURV – The Adaptive TNC

Recently named a Richmond Times-Dispatch 2024 Best Places to Work, UZURV is a 100+ person, growing technology company based in Richmond, VA. The company operates in 14 states and is now expanding nationally. As an Adaptive Transportation Network Company, the UZURV mobility platform serves individuals with disabilities, the elderly, and others who need assistance with independent transportation.

 

UZURV’s platform combines rideshare with specialty credentialed, drug and alcohol-tested drivers to provide safe, reliable mobility and a higher level of care for the transportation disadvantaged. It’s a technology platform and service that helps people who need assistance get where they need to go. It is honestly hard to convey how much it means to all of us here to have the opportunity to work on something with such a direct, positive impact on people’s lives.

 

A little bit about the role…

 

We are currently searching for a Senior Marketing Automation Specialist for the daily monitoring and analysis of existing email and SMS automated communications.

 

This role will be critical in establishing insights and metrics to identify and facilitate ways to improve current marketing objectives through these communications, and the design and implementation of new communications. As such, the ideal candidate is a highly analytical, self-starting, strategic thought leader. Reporting to the Senior Manager of Marketing Automation, the Senior Marketing Automation Specialist will be responsible for:

  • Managing the day-to-day operations of our marketing automation platform (we use Hubspot, among other tools).
  • Supporting the marketing team’s campaigns end-to-end, including the creation of email campaigns, uploading audience lists, and monitoring lead generation.
  • Building strong partnerships and a collaborative environment with the Driver Success and Client Services teams to identify strategic opportunities to improve marketing operations and rider/driver experiences.
  • Creating process improvements to help the team scale for the future.
  • Utilizing various sources of information, working cross-functionally to identify marketing opportunities, and providing recommendations for changes to processes based on trends and data analysis.
  • Analyzing data from multiple sources to identify key behavior drivers and enhance marketing flows.
  • Leading and managing initiatives and assisting with presenting marketing insights to the leadership team.

We are excited about you because…

  • You have 5+ years of experience working in Marketing, with a strong marketing operations background.
  • You are highly organized and detail-oriented; nothing falls through the cracks with you in charge.
  • You are proficient in email marketing best practices and working with marketing automation platforms. (Bonus points for Hubspot)!
  • You are proficient in several data analytics platforms, including Tableau, Google Analytics, and Mobile App Analytics.
  • You have the ability to understand complex data, analyze it, and share the results to the team to improve campaigns and programs.
  • You possess strong project management skills and a demonstrated ability to work successfully on cross-functional teams.
  • You are a great team player and come to work with a constructive mindset and positive attitude.
  • You have high integrity and exceptional commitment to delivering results and have high empathy for serving underserved communities.

To be successful at UZURV, you must be:

  • Technology-oriented – You must be well-versed in G Suite applications and adept at learning new technologies. You take the initiative to recommend and implement new tools into our workflow that streamline operations and drive innovation.
  • Metrics-minded – We build great stuff, but it is not easy. You must be driven to find the numbers that help us hit goals and identify solutions, especially while under pressure.
  • Agile – Multitasking is necessary in a growing, fast-paced company, as is the ability to plan and organize your workload. You must be flexible and nimble to adapt to shifting priorities.
  • Collaborative – Collaboration is critical at UZURV, and we work together to provide greater independence for the communities we serve. You should be committed to approaching this role with a results-focused, collaborative, and inclusive mindset.
  • Mission-driven – We believe that the ADA is a promise and Mobility Independence is for Everyone. We strive to ensure access to reliable, safe, and on-demand transportation is available to people who need assistance getting around. Valuing your work and the time you spend in your career is core to who you are – you work where you want to make a true difference.

Why you should come to UZURV:

UZURV employees understand we are building a company that is greatly needed to improve access to mobility for all of us, regardless of our disabilities, illnesses, or impacts of age. We get daily affirmation from our riders, drivers, and the transportation companies we work with about the innovation, value, and quality inherent in what we bring to market.

In addition to providing our employees with a safe, collaborative, flexible, family-first work environment, UZURV also offers:

  • 401K matching
  • Healthcare benefits package
  • Generous PTO and paid holidays
  • Collaborative team-based work environment

 

Apply Now