Senior Marketing Director

Job Category: Director of Marketing
Job Type: Full Time
Job Location: Oxford - OH

Chartwells Higher Education Dining Services

Chartwells Higher Education is seeking a Campus Sr. Marketing Director at Miami University in Oxford, OH (40 miles from Cincinnati). This is a prestigious University on a beautiful, state-of-the art campus!

 

The Sr. Marketing Director will be responsible for crafting and implementing customized marketing strategy for our dining program on campus. They will focus on revenue growth strategies, improving guest/client satisfaction, and promoting Chartwells and campus brands while generating events and activities to build an outstanding student experience.

 

This candidate will actively engage all guests with the use of, but not limited to social media platforms, survey tools and focus groups to determine guest satisfaction, assess opportunities for new points of service, concepts, menus and delivery, etc.

Key Responsibilities:

  • Supervises activities of and directs all marketing efforts on campus in partnership with Miami University.
  • Ensures all dining programs on campus adhere to Chartwells residential, retail, and catering brand standards, including brand identity, visual merchandising, and guest experience platforms.
  • Develops and manages annual marketing plans for entire campus operations to include achievement of sales goals for meal plans, retail, residential experience and catering and measure results.
  • Works in cooperation with the university community to enhance campus partnerships and to support sustainability awareness, programming for nutritional and dietary awareness, residential life, etc.
  • Coordinates and plans programming and events, and lead a diverse committee of university and Chartwells participants.
  • Nurtures positive relationships with key campus connections in order to align our program with University initiatives to drive satisfaction & retention
  • Creates and distributes collateral for newsletters, programming announcements, promotional activities, guest feedback systems, etc.

Preferred Qualifications:

  • BS degree in Marketing preferred
  • Minimum of five years marketing experience with Higher Ed experience preferred
  • Ability to present to large groups and clients
  • Knowledge of merchandising and promotions
  • Ability to direct implementation and produce outcomes by working through teams
  • Excellent communication and writing skills