Senior Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Framingham - MA

Re:Build Manufacturing

Re:Build Manufacturing, LLC (Re:Build) is a rapidly growing family of industrial businesses combining enabling technologies, operational superiority, and strategic M&A to build America’s next generation industrial company. At Re:Build we deploy deep expertise in operations management and technology to supercharge performance of our subsidiaries by implementing core technologies across industrial platforms in diverse growth markets. Our goal is to help revitalize the U.S. manufacturing base over the coming decades, creating substantial opportunities for our employees and the communities where we operate.

We leverage deep professional expertise and a candid, principled operating culture to drive differentiated outcomes for our customers, our employees, our communities and our investors. Ours is a fast-paced environment where individuals can stretch and be challenged with a wide variety of opportunities and projects. We empower and support our employees to pursue their fullest potential and provide meaningful avenues for personal and professional growth.

Who We Are Looking For

This is an exciting opportunity for an impactful role where you will enjoy considerable autonomy and variety. The Senior Marketing Manager is integral to the team, driving go-to-market initiatives for Re:Build’s cross-industry capabilities in product innovation. You will work closely with the business development, sales, marketing team, and technical domain experts to develop and support the entire client acquisition process and nurture ongoing relationships with existing clients and trade organizations.

The position requires a highly motivated, “roll-up your sleeves” professional fluent in business-to-business marketing of highly technical products and services in the hard tech sector. This is a very hands-on role requiring the implementation of the Re:Build marketing and business development process and supporting each company within the organization in meeting annual growth initiatives. It is a high-visibility role that impacts the entire organization.

What You Get To Do

  • Develop, drive, and implement the marketing strategy for the capabilities in our product innovation and engineering services businesses.
  • Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity.
  • Develop, implement, and use creative and differentiated ideas to position Re:Build in the marketplace as a technical industry leader.
  • Develop, author, and compile technical content, including:
    • Case studies
    • Speaking engagements
    • Webinars
    • Print and digital sales/marketing
  • Support overall company marketing goals and go-to-market strategy.
  • Support and influence the tradeshow calendar by targeting relevant events for our product innovation and engineering services businesses
  • Identify, develop, and execute strategy for non-traditional market segments.
  • Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy.

What You Bring To The Team

  • Acute attention to detail and exceptional organizational capabilities
  • Self-motivated with the ability to work independently
  • Comfortable with multitasking in a time sensitive environment
  • Excellent written and verbal communication skills
  • Curious, fast-learning, and resourceful
  • Applied understanding of basic marketing principles
  • Creative problem-solving skills
  • Ability to work well with a remote team (role will be Hybrid but tied to the Framingham, MA main office)
  • Ability to prioritize tasks and meet deadlines in a fast-paced environment
  • Comfortable with using metrics to strive for continuous improvement and proving return on investment on marketing initiatives
  • Bachelor’s degree or equivalent experience in engineering, marketing, or a related field
  • Minimum of 8 years of professional experience in a marketing position in a design, engineering, or manufacturing company; experience in engineering-based role prior to working in marketing would be ideal
  • Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retention
  • Strong track record of driving demand-generation programs that deliver measurable business results, including pipeline and revenue
  • Proven experience developing and implementing integrated campaigns across multiple channels, including email, webinars, paid media, events, and social media
  • Proficient with Microsoft Office 365 Suite
  • Competent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)
  • Familiarity or experience with HubSpot

 

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