Senior Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Rockville - MD

Fresh Baguette

Fresh Baguette is a fast-growing, artisanal bakery known for its high-quality standards and modern atmosphere. The company was founded in Bethesda, MD in 2013 inspired by bakeries in France. We have six retail locations and a thriving wholesale business. We are passionate about quality and take great pride in everything we do. Our mission is to offer our customers unique moments of indulgence that are delicious to every sense. This value is evident in everything we do, from the smell of scratch-made artisanal croissants and organic bread baking fresh throughout the day to the beauty of hand-crafted pastries, delicious coffee, and savory creations delivered in a warm and inviting atmosphere.

We are growing and constantly looking for passionate people to join our team. We are seeking a talented and dynamic Senior Marketing Manager to help grow our business.

The Senior Marketing Manager will be goal-driven, customer-focused, and detail-oriented. We are looking for someone who is comfortable interacting with the public and has excellent communication skills. The ideal candidate will be flexible in a fast-paced environment and calm under pressure. The Senior Marketing Manager will need to build strong relationships with cross-functional teams and partners.

Responsibilities:

You are in charge of stimulating sales growth in our bakeries through a variety of marketing channels including social media and grass roots marketing.

This position will build sales by raising awareness of the brand and encouraging new guests to try Fresh Baguette and foster loyalty amongst existing guests to build frequency of visits. As the success of these initiatives is predicated on guests having a great experience in the bakeries, the manager will spend close to 30% of their time in the field to implement the marketing tools as well as inform and encourage Fresh Baguette staff.

Duties Of The Senior Marketing Manager Will Include:

  • Act as community liaison and lead all local store marketing initiatives
  • Project, plan, execute and evaluate marketing operations such as social media, email or digital media operation
  • Understand and communicate marketing strategy and objectives to bakery management and staff
  • Deploy collateral, merchandise, and other communications effectively with corporate support team
  • Analyze effectiveness of marketing initiatives and make strategic recommendations regarding sales & marketing as needed
  • Participate in the creation & execution of weekly/monthly/yearly marketing plans

Requirements:

  • Bachelor’s degree in Sales/Marketing/Communications
  • Experience in customer service
  • Experience in marketing managing social media
  • Fluency in digital marketing and Social media
  • Ability to work outside of traditional office hours
  • Experience in restaurant or retail marketing preferred
  • Proficiency in Microsoft Office (PowerPoint, Word, & Excel) and creative software is a plus

Benefits:

  • 401K and 401K Match
  • Free Lunch
  • Paid-Time Off available after 90 days
  • Health Insurance
  • Dental Insurance
  • Employee Discount
  • Anniversary Gift Card
  • Exciting growth potential

Pay:

  • Starting at $75,000 a year

Benefits:

  • Free Lunch
  • 401(k)
  • 401(k) matching
  • Employee discount
  • Health Insurance
  • Dental Insurance
  • Paid Time Off
  • Paid training
  • Anniversary Gift Card

Restaurant Type:

  • Bakery
  • Café
  • Coffee shop

Weekly Day Range:

  • Monday to Friday
  • Weekends

Work Location:

  • In the office
  • About 30%, in the field at our bakeries

 

Apply Now