Copado is the #1 DevOps Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000+ of the most innovative brands on the planet — from Coca-Cola to eBay to Volkswagen. Our low-code platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments.
The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.
About The Role
Copado is looking for a Senior Marketing Manager to own field marketing across global markets. This is a high-impact, high-visibility role at the intersection of regional execution and global strategy — you’ll be the connective tissue between our global brand vision and the on-the-ground programs that move pipeline and close deals.
You’ll work hand-in-hand with Sales leadership to design and deliver a mix of executive engagements, technical activations, and regional events that position Copado as the undisputed leader in AgentOps. This role requires someone who is equally comfortable building a strategic plan and rolling up their sleeves to execute it — all within a lean, fast-moving team environment.
What You’ll Do
Drive Pipeline Through Field Activation
- Build and manage a regional field marketing activation menu spanning executive dinners, roundtables, VIP experience days, technical test drives, and regional roadshows across key metro hubs.
- Partner with Sales leadership (RVPs and AEs) to identify Tier-1 target accounts and deploy account-specific ABM outreach and late-stage “Deal-Closer Sprints” to accelerate opportunities to Closed-Won.
- Scale demand through promoted webinars, industry networking mixers, and regional events timed to key moments in the sales cycle.
Align Closely with Sales & Revenue Operations
- Operate as a single, high-performing engine with Sales and Alliances — maintaining a high-cadence alignment rhythm to optimize lead routing, speed-to-quote, and multi-product attach rates across Enterprise and Commercial segments.
- Distribute field marketing budget proportionally across sales segments based on ACV booking goals, ensuring dedicated support where it matters most.
- Leverage intent data to trigger timely, relevant outreach and ensure marketing investments are tied directly to pipeline outcomes.
Own the AgentOps Narrative in Market
- Bring Copado’s AgentOps and Agentia messaging to life across all regional activations, tailoring storytelling to address segment-specific pain points and the business impact of AI-powered DevOps.
- Champion customer-centric storytelling — every event, campaign, and touchpoint should start and end with how Copado helps customers achieve outcomes faster and smarter.
- Serve as a regional ambassador for Copado’s brand, ensuring consistent, on-brand experiences that build trust with customers and partners alike.
Required Qualifications
- 7+ years of B2B marketing experience, with at least 3 years in field marketing, demand generation, or a closely related role.
- Proven ability to plan and execute a diverse mix of field programs — from intimate executive dinners to large-scale regional events — with measurable pipeline impact.
- Strong collaboration skills with Sales, with experience working directly alongside RVPs and AEs to align marketing to revenue priorities.
- Comfortable operating in a lean team environment, managing multiple programs simultaneously without sacrificing quality.
- Data-informed mindset — able to use intent data, attribution insights, and pipeline metrics to make smart investment decisions.
- Excellent written and verbal communication skills, with a talent for translating complex technical value propositions into compelling narratives.
Preferred Qualifications
- Experience marketing DevOps, SaaS, or enterprise software platforms.
- Familiarity with AI-powered products and the ability to articulate their business value to both technical and executive audiences.
- Experience with Salesforce co-marketing programs or the broader Salesforce ecosystem.
- Background in ABM platforms and digital demand generation tools.